ʻO Bioo Ke Kukui Biotechnological na Kutuko Studio he mea lanakila hanohano loa o ka 2023 A' Design Award Gula ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.
GulaKiʻiʻoniʻoni· 2023
Bioo Ke Kukui Biotechnological
Mea Kūʻai: Kutuko Studio S.L.
Mea Lanakila A' Design Award Gula ma ka Māhele Kiʻiʻoniʻoni
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #144872Ka Hoʻolālā
E Pili Ana iā Bioo Ke Kukui Biotechnological
ʻO Bioo, ka hoʻololi olaola. ʻO kahi kukui i hoʻāla ʻia e ka pā ʻana i kahi mea kanu e kau ana ma luna o ka ipuhao backlit i hana ʻia mai nā mea hoʻomau e like me ka ceramic a me ka cork. ʻO Bioo lux kēia, ka makana i hāʻawi i ka manawa e hana ai i nā kiʻi kiʻi a me nā mea hoʻomohala kiʻekiʻe e hoʻohālikelike i ka hana hou a me ka ʻenehana o kēia hoʻolaha hou. Mai ka hoʻomaka ʻana, ua maopopo ka pahuhopu, e hana i kahi wikiō kupaianaha, nani a nani.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Gula
Ua lanakila ka hoʻolālā Bioo Ke Kukui Biotechnological i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Bioo Ke Kukui Biotechnological he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Bioo Ke Kukui Biotechnological i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The objective was clear, to generate a spectacular, elegant and aesthetic video. The product, a lamp of an excellent design with a switch out of the norm but within nature. A biological switch. This high-end product, exclusively produced in Barcelona, turns on at the touch of your favorite plant.
- Nā Ana a me ka Hoʻopili
- The export format and technical specifications are:
16:9, FHD, 1920X1080px optimisation with .mp4. compression codecs (h264).
1:1, FHD, 1920X1920px optimised with .mp4 compression codecs (h264).
9:16, FHD, 1080X192020px optimisation with .mp4 compression codecs. (h264)
These same formats can be exported at a higher quality without .mov (h265) compression. - Nā Lepili
- 3D, 3DMax, Animation, C4D, CINEMA 4D, Interior design, Motion Design, Motion graphics, Render
- ʻEnehana Hana
- To create the main art and still on which to base the aesthetics of the whole project we started with a search for references and inspiration on websites such as Behance, Vimeo or Pinterest which we accumulated on moodboards within the Milanote website. To take it to 3D we always use Cinema 4D software and the Redshift rendering engine. The hand tracking part was done with a motion capture camera and then corrected in Cinema 4D itself. The particle simulations were done with the xparticles plugin.
- Pilikia Hoʻolālā
- The biggest challenge was the implementation of the realistic hand, we looked for a 3d scan of a real hand and did the rigging. We worked on the textures trying to make it look as close as possible to reality. On the other hand it was also difficult to make all the interior spaces maintain the same style, making it look like each shot was part of a whole.
- Noiʻi
- The exclusivity of the product allowed us to develop high quality art, minimalism and cleanliness of each shot. The workflow and human talent was divided between modellers, motion graphers, creative directors, art directors and managers who, through an internal platform for the correct monitoring of the project, fulfilled the production phases of creativity, art, storytelling, bso, realisation, modelling, texturing, lighting, postproduction and sfx.
- Hoʻoulu Manaʻo
- We want to generate spectacularity, intrigue, expectation. Create a climate of nature and emotion, convey the feeling of precision, reinforcing light and nature as design elements.
- Ka Lōʻihi o ka Papahana
- The project started in September 2021 and was completed in January 2022 in Madrid, Kutuko Studio.
- Kaʻina Hana
- The video project is a standard Full-HD 1920X1080px format with optimised compression for social media and digital media such as web or e-commerce. In addition, and to make the content more consumable and adaptable, we worked specifically on 16:9, 1:1 and 9:16 proportions, to nurture all existing digital channels.
- Nā Palapala Kuleana
- Kutuko Studio S.L.
- Nā Lālā Hui
- - Creative Director:
Carlos Cabrera
Ibón Vergara
- 3D Artist:
Mario Fides
Javier García
- 2D Artist:
Víctor Angulo
-SFX:
Rodrigo Marchán - Nā Kuleana Kiʻi
- Boutique Visual Kutuko Studio, Bioolux, 2021
Kākoʻo ʻIa
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