Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā by Victor Weiss

Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā

by Victor Weiss

Client: Victor Weiss

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā

Kikokikona Puke: ʻO Victor Weiss kahi ʻano kiʻi kūikawā i hana ʻia no kahi hale hana hoʻolālā. He monogram ka logo e hoʻohui ana i nā hua palapala V a me W ma ke ʻano serif kaha wale. Ua hana ʻia ke kumu hoʻailona pili ʻoihana ma ka lawe ʻana i nā hua palapala o ka ʻōlelo koʻikoʻi Be Exclusive a hoʻolaha ʻia lākou ma ke ʻano kūlohelohe, kokoke i ka hoʻonohonoho manaʻo ʻole, e hoʻohui ana i nā hua palapala kaha wale a me nā mea i piha i ka waihoʻoluʻu. ʻO nā mea paʻi hoʻokomo ʻia nā kāleka ʻoihana a me nā mea leka ma ka pepa ʻeleʻele, i hana ʻia ma ke ʻano letterpress me ke kāpili wela a paʻa ʻia me ka sila kepau. Ua hoʻomōhala ʻia kēia ʻano kiʻi kūikawā e hōʻike ai i ka nani kiʻekiʻe a me ke kūlana kūikawā.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Victor Weiss Hana Nui: ʻAno Kiʻi Kūikawā i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The brand identity was developed to inspire a high level of sophistication. Most of the studios projects are somewhat related to elegant, high class projects. The logo is a monogram with the combination of the letters V and W in a classy serif outlined fashion. The brand pattern was created by taking the letters of the slogan design "Be Exclusive." and spreading them out in a organic, almost random order. Playing with outlined and filled out properties.
Dimensions & Packaging: Business Card
Format 8.5 x 5cm
2x0 colors, printed in letterpress
+ 1x0 colors, hot stamping
Paper (Pop Set Black, 650g/m2)
Printing (2x0 colors, letterpress + 1x0 colors, hot stamping)

Wax seal
custom signet + wax sticks
1 wax stick
Handling and closing with wax + black envelope

Postal
format 23.5 x 17.1cm
1x0 colors, printed in letterpress
Paper (Pop Set Black, 360g/m2)
Envelope | Paper (Pop Set Black, 180g/m2)

Printed in the letterpress system with platinum model machines (platten press), German manufacture, 1945.
Tags: Branding, Visual Identity, Exclusive, VictorWeiss, Graphic Design, Letterpress, Fine Printing, Elegant, Classy, High End, Logo, Monogram, Minimalism,
Design Challenge: How to standout in a world with millions of other design studios and designers? One word, exclusivity. To create a brand that people would be excited to work with, clients will feel that they are "lucky" to engage with. A company that hand-picks its projects, and maintains a incredible high level standard portfolio. The most complex task of the project was to express this visually. But with a combination of black, white, gold, fancy textures, custom fonts, a powerful slogan and extream minimalism we were able to create something that delivers exactly what was briefed in the early stages of the project.
Research: The brand culture is to be organised and in control, leadership focused. The brand voice is lower speech, deep baritone. The brand experience is sophisticated, very professional and structured. The brand's archetype is The Ruler. The Ruler's purpose is to be a role model. Taking control and being motivated by maintaining high standards and priding itself on being a industry leader. They want to
create an environment of prosperity, security and stability. They are a big
believer that rules are meant to be kept and that policy and procedures
are necessary to maintain order.
Inspiration: Victor Weiss Studio is a high-end internacional design agency. The target audiance is medium-small companies and people with high purchasing power. The studio usually undertakes one or maximum two projects at a time, in order to give the clients the full exclusive attention and capacity into delivering extream high level designs. The visual identity had have the exclusive look and feel.
Project Duration: Victor Weiss Studio is based in Blumenau, a germanic colony city in South Brazil. The project iniciated in January 2020 and was launched in March 2020.