Gamma Panakō Pilikino by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Nani Loa Competition Category.

KeleaweNani Loa· 2023

Gamma Panakō Pilikino

by Victor Weiss

Client: Victor Weiss

A' Design Award Keleawe Winner in Nani Loa Category

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Verified Award Winner

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Colors

The Design

About Gamma Panakō Pilikino

He panakō pilikino ʻo Gamma i hoʻolālāʻia ma ke ʻano he hui kono wale nō no ka mālama waiwai. Hāʻawiʻia ke komo lālā ma o kahi ʻano hana kikoʻī a me ka loiloi o nā waiwai. Hoʻomaikaʻi ke kaʻina hoʻolālā i nā wahi paʻa maʻamau o kahi panakō kahiko a hoʻohui pū i nā lako hou. Hoʻokomo ʻia ka hana i ka hāʻawi inoa, ka hoʻolālā waiwai kālepa, ka ʻike kiʻi ʻano hoʻoilina, ka hoʻomohala huahana, ka hoʻolālā hale a me ka hoʻolālā kiʻi kikoʻī. Loaʻa i kēlā me kēia lālā hou kahi ʻeke pūlima me kahi kālā gula e wehe ai i ka Hui Gamma, kahi pahu paka a me kahi peni rhodium. ʻO ka pahuhopu, ʻo ia ka mālama ʻana i ka pilina kanaka i loko o kahi nohona kikohoʻe.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gamma Panakō Pilikino i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gamma Panakō Pilikino he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gamma Panakō Pilikino i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags: Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge: The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research: It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration: To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration: The project was initiated in April 2019, and was concluded in June 2020.

Read the Press Release