The Dark Side of the Moon ʻo Ka Leka Aloha na Maria-Luisa Uth

ʻO The Dark Side of the Moon ʻo Ka Leka Aloha na Maria-Luisa Uth he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2023

The Dark Side of the Moon ʻo Ka Leka Aloha

na Maria-Luisa Uth

Mea Kūʻai: Fortuna Design Studio

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #147779

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā The Dark Side of the Moon ʻo Ka Leka Aloha

ʻO ka ʻaoʻao ʻeleʻele o ka mahina he leka aloha e haʻi ana i kahi moʻolelo aloha Kina. Hoʻohanohano kēia papahana i ka hoʻolālā paʻi kahiko maikaʻi me ka nānā ʻana i ke ʻano, nā kiʻi, ka hoʻolālā kiʻi a me nā mea. Wehe ka pūʻolo o ka leka a ʻike ʻia ka ʻaoʻao ʻeleʻele o ka mahina. Ua pelu ʻia ka leka e like me ka ʻeke ʻeke, kahi ʻano pelupelu mai Iapana i hele i ʻEulopa i ke kenekulia 18 a lilo i mea kaulana e like me ke ʻano o ka pelu ʻana i nā leka aloha. ʻO ka pepa i hoʻohana ʻia, hiki ke pelu ʻia me ka ʻole o ka māhā ʻana a he translucent, e hoʻoheheʻe i nā ʻaoʻao ʻelua o ka leka ke paʻa i ke kukui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā The Dark Side of the Moon ʻo Ka Leka Aloha i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Dark Side of the Moon ʻo Ka Leka Aloha he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Dark Side of the Moon ʻo Ka Leka Aloha i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The 'Dark Side of the Moon' is a love letter, telling a traditional Chinese love story, not only with words, but also by the way the package is opend, by the choice of printing technology, the used materials, the graphic design and illustrations. The storytelling begins as soon as the package is opened: the full moon on the front wanes, the dark side of the moon becomes visible. The story unfolds together with the unfolding of the letter, guiding the reader from chapter to chapter.
Nā Ana a me ka Hoʻopili: Folded with package: 12 * 12cm
Unfolded letter : 36 * 36cm
Nā Lepili: graphic design, illustration, print, type design, package design
ʻEnehana Hana: Since the letter is folded paper, the paper needs to have the property to be folded and unfolded multiple times without being torn apart, so we chose a kind of DuPond paper, which can't be ripped apart and which is translucent - two attributes love should have. Since The Love Story is about the sun and the moon, the letter also has a sun and a moon side. The translucency of the paper makes the two sides of the letter flow together when held up against the sun. If you hold the letter down while reading, you cannot see the other side.
Pilikia Hoʻolālā: Since we are a package design studio, we have an interest in paper. Commercial projects for clients often don't give the opportunity to use more special papers and printing techniques. When visiting package factories we can discover new papers and think about ways to use it and combine materials with stories through design. The used 'pocket purse' folding method, which originated in Japan, but became popular in 18th century Europe as love letter folding method, needed special paper. It made the layout and choice of paper challenging, but also became the designs key component. Since it's not only a creative design project, but also an actual product we sell it was difficult to find a producer who was fit for this folding method.
Noiʻi: As a Chinese/ German design studio, we are interested in finding a way of melting those different cultures in a project. The tradition of writing love letters is not that popular in China, throughout its history. So we came up with the idea of a Chinese love letter, using a folding method which also made its way from East to West. The story of Houyi and Chang'e is over 2000 years old and has many versions, but all have an outdated moral. So we rewrote the story first, before we started with the layout. From the beginning we planned this love letters to be a series, so we choose a package which has a CD feeling, since still many of people collect or collected CDs. Like love letters CDs seem from another century, but we think of them in loving nostalgia and hope to revive them in a new way with our design.
Hoʻoulu Manaʻo: In this uncommissioned project we have combined our love for print design, story telling, illustration, graphic design and materials. The goal was to tell a story without the traditional form of a book. On the letter is space for a personal massage, this story can/should be shared with someone and reconnect those old stories with modern life again. The letter itself is folded like a 'pocket purse' - a Japanese Folding technique popular in Europe in the 18th century for writing love letters.
Ka Lōʻihi o ka Papahana: started August in Hangzhou and finished November in Hangzhou
Kaʻina Hana: Telling stories is as old as humanity. Love stories are especially popular. Giving presents to your loved ones is today more a requirement rather than an act of showing love. So we thought about a way to reintegrate old love stories with the rather old tradition of writing love letters. So this design is a present, where personal messages can be added while at the same time it is a documentation of an old love story using new design.
Nā Kuleana Kiʻi: Qianli Ma, Maria-Luisa Uth