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The Stroke ʻo Ke Kīʻaha Kofe Typographic by Yiannis Ghikas

The Stroke ʻo Ke Kīʻaha Kofe Typographic by Yiannis Ghikas is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Lako Hōʻoma, Pā ʻAi, Kiʻaha a me Lako Kuke Competition Category.


KeleaweLako Kuke· 2023

The Stroke ʻo Ke Kīʻaha Kofe Typographic

by Yiannis Ghikas

Client: Letteres

A' Design Award Keleawe Winner in Lako Kuke Category

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Verified Award Winner

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Colors

The Design

About The Stroke ʻo Ke Kīʻaha Kofe Typographic

Hana ʻia mai ka porcelain keʻokeʻo maikaʻi a hoʻolālā ʻia ma lalo o ke kumu lākiō gula, hōʻike ka typo mug i kahi hōʻailona typographic o ke koʻikoʻi lani me kēlā me kēia sip āu e lawe ai. He ʻāpana kēia mug o nā mea hoʻonaninani a me nā mea hana e hoʻokomo i nā hana noʻeau me nā kikoʻī maʻalahi akā ʻokoʻa a me kahi ʻano ʻano. Hoʻonoho ʻia ma Parachute Typefoundry's Centro typeface, hāʻawi kēia typo mug i kahi ʻuhane hohonu me kahi hui eclectic o ke ʻano, hoʻolālā ʻenehana, a me ka hoʻokolohua lōʻihi. He hoʻohanohano i ka pono o ke kanaka no ka pilina, lokahi, a me ka maluhia.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā The Stroke ʻo Ke Kīʻaha Kofe Typographic i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Stroke ʻo Ke Kīʻaha Kofe Typographic he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā The Stroke ʻo Ke Kīʻaha Kofe Typographic i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
This is an extra fine porcelain product designed under the golden ratio principle to provide aesthetics and functionality that adhere to strict mathematical laws as well as a hands-on balanced experience.
From the proportions of nautilus shells through tree leaves, pine cone seeds or sunflower spirals to the work of trailblazing artists like Le Corbusier and Salvador Dali, the golden ratio conquered the world of aesthetics as a proportion by default pleasing to the eye.
This mug is a typographic object of desire and one that introduces its owner to a symbol of celestial importance across the passage of time, implementing a unique stroke that terminates with a sharp slit into the porcelain.
Dimensions & Packaging
Capacity:325 ml
Packaging: H:12 x W:8 x D:8 (cm)
Packaged weight: 350 g
Weight: 210 g
Dimensions: H 10.0cm (Diameter 8.0cm)

Suitable for use with hot/cold drinks. Microwave safe. Dishwasher safe.
Tags
mug, typography, type, porcelain, golden ratio, at symbol, typographic
Production Technology
Made with extra fine white porcelain. Matte on the outside, glossy on the inside. Letteres (the brand name of these products) signature logo silkscreen printed in silver on the inner side. This mug is delivered inside its own custom box, which is made out of recycled brown, white and black paper. The package includes a booklet with full description, historical references, production process and specifications.
Inspiration
The 'sine qua non’ of digital living thanks to e-mail addresses and social media handles, the at symbol has been proclaimed by Moma as “the defining symbol of the computer age”. This coffee mug provides a deep soulful spirit with an eclectic mix of type, industrial design, and long experimentation. An homage to humanity’s universal need for connectivity, unity, and peace, whilst blessed by the Golden Ratio principle.
Project Duration
Project duration: Two years
Location: Athens, Greece
Operation Flow
Charmingly moulded at the bottom of this premier product, The at symbol offers an excellent excuse to kickstart discussion, a means to address one another with the mug at hand as you lift it up and slowly sip your drink. What are you looking at?
Team Members
Designer: Yiannis Ghikas
Creative Director: Panos Vassiliou
Image Credits
Images and Video by: Math Studio

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