Promotion Noho ʻAi by Beijing Yeak Tech Co. Ltd.

Promotion Noho ʻAi by Beijing Yeak Tech Co. Ltd. is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Lako Hale Competition Category.

KeleaweLako Hale· 2023

Promotion Noho ʻAi

by Beijing Yeak Tech Co. Ltd.

Client: Beijing Yeak Tech Co. Ltd.

A' Design Award Keleawe Winner in Lako Hale Category

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Verified Award Winner

Verify Award Status for #147841

View at A' Design Award Press Release Award Badge

Colors

The Design

About Promotion Noho ʻAi

He noho ʻai ʻo Promotion i hana ʻia me ka lāʻau walnut ʻeleʻele ʻAmelika ʻĀkau. Ua hoʻoulu ʻia ke ʻano hoʻolālā e ka ʻaoʻao poʻo o ka lāʻau, ʻo ia ka ʻili i hōʻailona ʻia e nā apo lāʻau. Ua hui pū ʻia nā huinahalike liʻiliʻi o ka ʻaoʻao poʻo i mea e hana ai i kahi kumu hoʻohālike e like me ka papa chess. Mālama ʻia ke kūpaʻa o ka papa hoʻokumu e kahi hana mortise a me tenon i hoʻoponopono kūikawā ʻia, ʻoiai e noho maʻalahi ana ke ʻano. Hoʻohana ʻia ka CNC engraving i ka hana ʻana, a hoʻopau ʻia ka ʻili me ka aila kapili lāʻau. ʻO nā ʻāpana i ʻoki ʻia ma nā kihi ʻokoʻa e hana ai i nā hopena mālamalama a malu ʻoluʻolu. Kūpono kēia noho no nā hale ʻaina, nā home, a me nā lounge.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Promotion Noho ʻAi i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Promotion Noho ʻAi he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Promotion Noho ʻAi i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With unique material structure, this promotion dining chair features light& shade effect and a sense of order, offering users with artistic dining space. Unique touch of different wood end grain combined with different textures forms a distinctive visual effect. The exclusive mortise and tenon structure of the product ensure its stability.
Dimensions & Packaging: 415mm*490mm*765mm
Tags: Chair, furniture, ergonomics, North American black walnut, minimalism
Production Technology: CNC engraving technique
North American Black Walnut: FAS grade wood from two farms, Midwest Walnut and Hawkeye
Coating: use only OSMO wood wax oil with multiple coating
Design Challenge: The challenge is to keep the whole structure stable with a simple shape. To make it, the product has a customized mortise and tenon structure to keep the structure stable and add some decors to details. Sections with different angles present various light and shadow effects, presenting a profound feeling and soft reflective effect.
Research: If its end grain seat is compared to a chess board, this simple chair can be seen as a pawn with no dramatic shape. But even a pawn, as long as he keeps going, can become a bishop, a knight, a castle, or even a queen when he reaches the end line, which is called Promotion.
Inspiration: The product is inspired by the end grain (tree ring) of wood with unique touch and texture, unlike the section of conventional wood furniture. This Promotion chair is made of small end grain squares putting together in order with the customized mortise and tenon structure presenting the aesthetic feeling of chessboard, standing out from conventional wood furniture.
Project Duration: The project was launched in Beijing in June 2019, completed in Henan in June 2022 and exhibited in Beijing's Caochangdi Art District in November 2022
Operation Flow: Simple chair, perfect for restaurants, homes, lounges, also a piece of art.
Team Members: Liu Zulong
Nie Xiaozi