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Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai by The Design Code Co.,Ltd

Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai by The Design Code Co.,Ltd is a highly esteemed winner of the very prestigious 2023 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.


KalaLoko Hale· 2023

Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai

by The Design Code Co.,Ltd

Client: The Design Code CO.,LTD

A' Design Award Kala Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #148066

Colors

The Design

About Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai

He wahi loko kūʻai ʻo Valley Dajia Center Sales ma Wuhan, Kina, e uhi ana i 1622.7 mika ʻāpana. Ua hoʻoulu ʻia ka hoʻolālā e nā kukuna mālamalama a hui pū ʻia nā kinona geometric maʻalahi me nā laina makaliʻi. Hōʻike ka papahele mua i ka wahi noho nui, me kahi pā pāʻina a me nā wahi hoʻomaha. Aia ma ka papahele ʻelua kahi wahi pahu one, kahi wahi kūkākūkā, kahi pā wai, kahi wahi hōʻikeʻike a me kahi wahi keʻena hana. ʻO nā mea hana, he papa metala hui me ka hoʻopau kūikawā, ka lāʻau ʻeleʻele, ka terrazzo ʻeleʻele, ka metala i palaki ʻia, a me ka microcement hina a māmā. Hoʻohui ka loko i ka ʻoihana, ka moʻomeheu a me ke kiʻi.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Valley Daja Center Sales Ka Hoʻolālā Loko o ka Hale Kūʻai e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In Wuhan, a city reputed for open and free atmosphere, the designer attempts to restore a new pattern where business, culture and art coexist. Inspired by light rays, the design handily infuses multiple materials such as radium, and makes simple geometric shapes coherent with fine lines. In an art gallery as dazzling as prism, every visitor will be impressed by the young and dynamic lifestyle.
Dimensions & Packaging
The project covers an area of 1622.7m2,, including reception desk, preface hall, audio video experience, landscape staircase, party bar, sandbox area, negotiation area, water bar, VR game area, children's activity area.
Tags
Sales Center, Art Installation, Trendy Lifestyle, Interior Design, Business
Production Technology
This project is made up of alloy plate special finish, dark wood finish, dark terrazzo, brushed metal finish, texture metal finish, gray microcement and light microcement.
Design Challenge
Based in Wuhan, China Optics Valley is endeavored to be an “Optics Valley of the World". Set in the privileged geographical location and aligning in the aesthetic needs of contemporary young people, this project is intended to build the "Prism Art Life Gallery" with contemporary, artistic and modern attributes. How to integrate the design with the epoch, local development and brand poses a challenge. The designer boldly deconstructs the composition elements of the building façade, exploits irregular matrix changes such as "zigzag" and "X" to distribute bold, exaggerated and future-minded streamlined bodies across all areas, and constructs a 3D, pluralistic and immense artistic atmosphere, which reflects the trendy spirit of the city.
Research
Visual effect is the visitor’s first sense of space. Materials and colors open up infinite possibilities. How to infuse natural environment, local culture and art is the criterion we consider. Given the unique epoch of the project site, we capitalize on new technologies, materials, needs and design trends to impose a positive influence on design and in turn, boost the development of this design.
Inspiration
The expansion of techies boosts the city renewal. The project is designed in a way that subverts the traditional aesthetic standard, uses a trendy art language, and presents an alternative interpretation perspective of spatial sensuality. The city is lit by a beam which reflects the youthful vitality.
Project Duration
The project started the design stage in 2021, constructed in early 2022 and put into operation in November 2022.
Operation Flow
As opposed to ordinary sales space with the first floor exhibiting the main function, the first floor of “Wuhan Optics Valley Dajia Center” showcases the main living space, some youthful venues such as party, cocktail lounge provide techies with the potential exhibit of future life, what you are seeing truly projects aesthetics, interests, trendy ideas and lifestyle. As a continuation of the first-floor elements, the second floor is supplemented by the desired functions including sandbox area, negotiation area, water bar area, exhibition area and office area. Things develop from both ends and go to the extremity, the existence of paradox leads to irreconcilable, prism-like visual aesthetics, reflecting a young and energetic lifestyle.
Team Members
Hard outfit: Zhang Yongyi, Dong Taolue, Wang Chenglong; Soft dress: Xia Jinbo Lai Zeyu

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