ʻO Luckin 2.0 Ka ʻEke Hoʻopili Kope Kulu na Tiger Pan he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2023
Luckin 2.0 Ka ʻEke Hoʻopili Kope Kulu
na Tiger Pan
Mea Kūʻai: Lucky Coffee Technology (China) Co., Ltd.
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #148015Ka Hoʻolālā
E Pili Ana iā Luckin 2.0 Ka ʻEke Hoʻopili Kope Kulu
He ʻāpana ʻeke hoʻopili kope kulu ʻo Luckin 2.0 i hana ʻia no ʻelima ʻano kope. Ua kaha kiʻi ʻia kēlā me kēia pahu me kahi i puka mai ai kāna mau hua kope, e like me ʻApelika a me Yunnan ma Kina. Ua kaha ʻia nā mea kanu a me nā holoholona kūloko e hōʻike i kahi hiʻohiʻona kūlohelohe. ʻElima mau hoʻonohonoho waihoʻoluʻu ʻālohilohi e hoʻokaʻawale i nā ʻano like ʻole a kōkua i nā pahu e ʻike koke ʻia ma ka haka hōʻikeʻike. He pololei a maʻalahi ka hoʻonohonoho ʻana, me ka ʻike huahana maopopo ma kahi o nā māmalaʻōlelo lōʻihi. Hana ʻia nā pahu me ka paʻi waihoʻoluʻu ʻehā, ka hoʻopaʻa wela ʻeleʻele ʻālohilohi ʻole a me kahi lepili kālā ʻālohilohi ʻole.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Luckin 2.0 Ka ʻEke Hoʻopili Kope Kulu i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Luckin 2.0 Ka ʻEke Hoʻopili Kope Kulu he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Luckin 2.0 Ka ʻEke Hoʻopili Kope Kulu e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- These 5 new packages are made from the first generation of 10 boxes of different beans. The 5 best selling ones are upgraded so as to launch a second generation. Together with a detailed illustration, the individual box is labeled with simplified information. As the consumers are mostly young, a direct and professional layout is made instead of placing lots of overhyped slogans. In all, the 5 new coffee turns out eye catching and youthful.
- Nā Ana a me ka Hoʻopili
- Width 75mm x length 110mm x height 125mm
- Nā Lepili
- coffee, drip coffee, illustration, tropical rainforest, Tiger Pan.
- ʻEnehana Hana
- Four color printing. Logo hot stamping of matte black. Matte silver label.
- Pilikia Hoʻolālā
- How to strengthen the visual personality of the hanging ear coffee series while retaining the basic visual rules, and focusing more on the product characteristics of online consumption channels, is the problem to be solved by our new packaging.
- Noiʻi
- The home economy is gradually promoted as the main theme of current consumption, and coffee freedom can be realized at home. In addition to internal emotional communication, online packaging is more 'face'. The new 2.0 series, retain the original packaging information typesetting, to maintain the consumer's intimate sense of this product. Packaging design pays more attention to strong visual expression, 5 different coffee series, visual unity, and a strong sense of rhythm, each style is full of personality.
- Hoʻoulu Manaʻo
- The new series of Luckin Drip Coffee was inspired by different coffee bean origins. There are 5 different ones with unique flavor and aromas. To bring a specific image to the consumers, we illustrated the origins of Africa, Yun Nan China, and more on the package. Local plants and animals are depicted to build up an eco friendly scene in consumers minds. 5 bright color schemes are carefully selected to ensure the products are outstanding on the display shelf.
- Ka Lōʻihi o ka Papahana
- The project lasts 2 months, designed in Shenzhen.
- Kaʻina Hana
- Nature is mysterious, and so is the color of nature. In addition to being gorgeous, it is also permeated with life, full of vitality and breath. Different from the black, white, and gray tones of the 1.0 series packaging, the 2.0 series uses strong colors to render the picture. Different color recognition effectively distinguishes the differences between single products and further accentuates the atmosphere sense of the series products.
- Nā Palapala Kuleana
- Copyrights belongs to Tiger Pan
- Nā Lālā Hui
- Chief Designer: Tiger Pan
Assistant Designer: Xuedan Xia
Assistant Designer: Zhiyi Jiang
Technical Support: Zhangkun Xie
Technical Support: Miaorong Lu
illustrator: Ping Yi
Project Manager: Lei Peng - Nā Kuleana Kiʻi
- Tiger Pan
Kākoʻo ʻIa
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