ʻO Jaya Beach Tennis Corporate Identity na Arbo Design he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KeleaweKiʻi· 2023
Jaya Beach Tennis Corporate Identity
na Arbo Design
Mea Kūʻai: Four Seasons Importação, Exportação, Distribuição e Comércio Ltda
Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #148994Ka Hoʻolālā
E Pili Ana iā Jaya Beach Tennis Corporate Identity
It's a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language. Also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user's routine, and not only to occasional use in sports.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Jaya Beach Tennis Corporate Identity i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Jaya Beach Tennis Corporate Identity he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Jaya Beach Tennis Corporate Identity i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- JAYA comes from Sanskrit "victory" and intends to promote the sport that is gaining space. Delivering technical and aesthetic quality, the work started with strategic positioning definition, naming, identity, brand architecture, and product portfolio. Developing the market positioning, impacting the business and service experience, the result unfolds verbal and visual points of contact, materializing the purpose, and conquering the audience with an accessible performance and innovative look.
- Nā Ana a me ka Hoʻopili
- Product dimensions: Width 260 cm x Length 500 mm x Depth 22 mm. Weight: 330 g.
- Nā Lepili
- Sport, Beach, Tennis, VBL, Identity, Language, Design
- ʻEnehana Hana
- The rackets are made with a steel frame and a synthetic or natural rubber grip. The strings are typically made from a combination of synthetic fibers, such as polyester and nylon. Additional materials, such as graphite or foam, may also be used in the construction of the racket.
- Pilikia Hoʻolālā
- The process consisted of creating conceptual definitions that form the brand platform, name, verbal and visual identity, and statement phrases. The challenge was to develop verbal language and make it tangible in the context of product development. Then a deep dive into the beach tennis universe was done, becoming possible to build a narrative that brought meaningful concepts, important to bring the language into a differentiated and technical place.
- Noiʻi
- Desk Field, Focus Groups, Consumer Insights, Trend Mappings. We collect all data through immersive process including consumer, designers and multidisciplinary teams (marketing, engineer, anthropology, etc.). Objective: Bring innovation and differentiation. Method: Consumer-Centric Insights with Design based approach to solving problems. Steps: Research (map and understand), Conceptualize (alternative generation), Visualize (renderings), Realize (prototype) and Implement.
- Hoʻoulu Manaʻo
- Fill the market gaps highlighted by the strategic positioning. It is suitable for urban living, signifying this context, balancing an admittedly cosmopolitan aesthetic with a rescue of the freedom and energy of the beach environment. Thus, elements are referred to the city architecture, graffiti, and fashion, in addition to the intensity of nature's colors. As for the user experience, there was also a gap in accessible performance.
- Ka Lōʻihi o ka Papahana
- The project started in February 2022 in Brazil and China and finishes in July 2022. The project has been made in Brazil and the technical developments have been made in China with technologies suppliers. The production will occur in China.
- Kaʻina Hana
- It is a strategic design application for market positioning. The new brand creation was thought for beach tennis players, sports supporters, and lifestyle. Besides strategy, the design had a tactical and operational role in product development. In the rackets, for desired performance and needs, the requirements communication was done via visual language, also was developed accessories and apparel to differentiate the brand, since they can be easily incorporated into daily life due to the style, being committed to the user routine and not only to occasional use in sports.
- Nā Lālā Hui
- Valkiria Pedri Fialkowski
Daniel Kroker
Talita Gabriela Manchur
Eduardo Timm - Nā Kuleana Kiʻi
- ARBO design team
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