Plant Professor Hoʻopuka Meaʻai by Hangzhou Chancemate Tech Corp.

Plant Professor Hoʻopuka Meaʻai by Hangzhou Chancemate Tech Corp. is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2023

Plant Professor Hoʻopuka Meaʻai

by Hangzhou Chancemate Tech Corp.

Client: Shanghai Jiashang Information Technology Co., LTD

A' Design Award Keleawe Winner in ʻUhi Category

12,049

Verified Award Winner

Verify Award Status for #149013

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Plant Professor Hoʻopuka Meaʻai

He ʻano hōʻiliʻili hoʻopuka no kekahi kālepa meaʻai i hana ʻia mai nā mea kanu, i kuhikuhi ʻia i nā mea kūʻai ʻōpio o ke kūlanakauhale ma Kina ʻo Plant Professor. Hoʻopili kēia ʻano i nā dumpling māmā, jelly, a me ke kope. Hoʻohui ka ʻano hōʻike pālahalaha i ka ʻohana holoʻokoʻa, e hoʻohui ana i ka ʻike no nā mea hoʻohui a me nā calorie i loko o hoʻokahi ʻōnaehana hōʻike. Ua hoʻonohonoho ʻia nā kumu hoʻohālike kiʻi a me nā kiʻi manaʻo i loko o kahi hoʻonohonoho wehewehe ʻole i mea e hana ai i kahi ʻano noho maha. Hōʻike nā lepili ma ke alo i ka inoa kālepa, ka huahana, a me ka helu kaulike o nā mea hoʻohui. Ua hana ʻia nā pahu liʻiliʻi mai ka pepa hana hou ʻia me nā mea paʻi kuleana kaiapuni, a kupono maʻalahi i loko o kahi ʻeke.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Plant Professor Hoʻopuka Meaʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Plant Professor Hoʻopuka Meaʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Plant Professor Hoʻopuka Meaʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Plant professor is a plant based food brand aimed at young urban users in China. Made of plant base, the series of food packages includes light dumplings, jelly and coffee. The design is based on a flat visual style, integrating product ingredients, calories and other elements to create a unified visual identification symbol. Deliberately disorderly arrangement presents a sense of freedom and casualness, attracting the target users.
Dimensions & Packaging: Dumplings: 230*41*61mm
Jelly: 124*80*24mm
Coffee: 155*100*15mm
Tags: Food packaging, plant based food, serialized packaging, fashion packaging, Young generation
Production Technology: Recyclable paper, environmentally friendly printing materials
Design Challenge: The challenge in the design process was to emphasize the youth factor and highlight the low calorie feature. Therefore, the packaging design uses visual elements including figurative patterns, abstract graphics, and arrows representing calorie drops. Abstract graphics and figurative graphics are interleaved, showing a sense of freedom and casualness, creating a relaxed and pleasant atmosphere, attracting the resonance of target customers.
Research: The design team did a lot of research on the current light food. Common light food packaging uses the modern design techniques, highlighting the rational, professional and rigorous characteristics of products. The packaging design of Plant Professor is closer to the snack property. In addition to the preservation of modern vision, it adds the charm of products with more relaxed and comfortable elements.
Inspiration: Based on vegetable protein, this range of food is designed to appeal to young urban women who care about fashion, healthy eating and freshness. Therefore, the design goal of the serialized packaging is to establish a unique visual identity system, which can convey a relaxed and healthy lifestyle to consumers and attract the target users to purchase.
Project Duration: The project was designed and developed in Shanghai, China in February 2022 and will be launched in China in August 2023.
Operation Flow: The product label, brand identity, and ingredient ratio are displayed on the front of the product in the form of labels, so that users can quickly obtain relevant information. In addition, the alternating arrangement of food photos and graphics provides a balance between appetite and fashion. And the compact packaging is convenient for users to carry in the carry on bag, covering business trips, travel, picnic and other common life scenes of modern urban users.
Team Members: Jin Xie