Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai by Stoked Associates

Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai by Stoked Associates is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KeleaweLoko Hale· 2023

Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai

by Stoked Associates

Client: Ajinomoto Malaysia Berhad

A' Design Award Keleawe Winner in Loko Hale Category

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Verified Award Winner

Verify Award Status for #149023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai

ʻO ka Ajinomoto CEC he kikowaena hoʻopili mea kūʻai i kūkulu ʻia i loko o kahi hale hana hou ma Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia. Hoʻomaka ka noho ʻana o loko me kahi paia wikiō LED nui e hoʻokipa ana i nā limahana a me nā malihini ma mua o ko lākou komo ʻana i ka Infoseum. A laila, alakaʻi ʻia nā malihini ma kahi ala lua ma waena o ka mōʻaukala o ka hui, nā lawelawe hui, a me nā huahana. Kōkua ʻia ka huakaʻi e ka hoʻolele kiʻi paʻa (projection mapping) a me kahi ʻōnaehana leo, a hoʻokipa ʻia nā hālāwai launa pū e pili ana i ka ʻono ma kahi keʻena kuke. Hōʻike ʻia nā laina laʻa a maʻemaʻe e hoʻomanaʻo ana i ka neʻe ʻana o ke kō i ka makani.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Ajinomoto Cec Kikowaena Hoʻopili Mea Kūʻai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ajinomoto Malaysia Berhad has officially opened its new factory in Bandar Enstek Halal Hub, Negeri Sembilan in conjunction with its 60th Anniversary in Malaysia. It will demonstrate the whole new brand image to the public eyes with the new customer engagement centre. The new factory is a smart factory and certified Green Building. Advanced technology that optimizes operations through automation and digitalization is incorporated to improve efficiency and productivity.
Dimensions & Packaging: Width 16880mm x Depth 9500mm x Height 3200mm
Tags: Interior Design, Experience, Customer Engagement Centre, Cooking Studio, Factory
Production Technology: The design team introduced a 3000mm height x 4800mm width LED video wall as a welcoming feature to greet the employees and visitors. It could visually engage with people before entering into the Infoseum. Projection mapping with sound system are integrated as part of the customer experience journey.
Design Challenge: Corporate branding, customer experience and safety are the highest priority for this project. The design team deep dived into Ajinomoto history milestones, product and technology information and the methodology to create a seamless experience journey for the visitors. There are multiple discussions with stakeholders and business units to achieve the final outcome where able to showcase Ajinomoto spirit to their audience.
Research: Ajinomoto is rich in history. Creating new values, enhancing life and social contribution is part of the company mission. The design team continue to follow the purity of one of the Japanese fundamental philosophy of life ikigai where everything have its own purpose. The space design reflects effective, reliable, reconnect and elevate to demonstrate Ajinomoto encouraging achievement. Digital information was introduced through various interactive technology embedded within the space. Using clean and linear lines to resemble the idea of Ajinomoto to always be focus on the vision and mission to the people and to the society.
Inspiration: In the new Ajinomoto CEC, we captured the poetic movements of the sugarcanes that waves in the wind when it brushes through the tips. This is our statement made at the entrance of the Infoseum, where it located strategically at the lobby. We focus in creating dynamic space movement experience for visitors. At the same time, we continue to follow the purity of one of the Japanese fundamental philosophy of life Ikigai where everything have its own purpose.
Project Duration: The project design started in July 2021 and construction finished in November 2022 at Bandar Enstek Halal Hub, Negeri Sembilan, Malaysia.
Operation Flow: By combining future essentials into every day lifestyle needs. Our design approach aligned with Ajinomoto vision to co-create value together with customer. There are several interactive spaces created to engage with visitors from the touch down area with a large LED video wall, leading through the tunnel into the history of Ajinomoto, corporate services and products. An interacting cooking session with visitors to have self experience with the Umami taste happen in the cooking studio.
Team Members: Collaboration Partner: Okamura International Malaysia Sdn Bhd
Project Director: Kathy Fong
Project Lead: Stephanie Lew
Project Manager: Fregen Lim
Designer: Austin Lee
3D Visualizer: Jimmy
Image Credits: Image #1: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #2: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #3: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #4: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022
Image #5: Photographer Bricksbegin, Ajinomoto Customer Engagement Centre, 2022