Pattern Ka Pepa Wahī Makana by Gao He is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2023

Pattern Ka Pepa Wahī Makana

by Gao He

Client: Creative Design Studio of Anshan Normal University

A' Design Award Hao Winner in Kiʻi Category

9,306

Verified Award Winner

Verify Award Status for #149312

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pattern Ka Pepa Wahī Makana

He ʻano hoʻolālā pepa wahī makana ʻo Pattern, i hoʻokumu ʻia ma nā kaha kiʻi kuʻuna Kina. Hui pū ʻia nā kiʻi hoʻohālikelike i lawe ʻia mai nā ʻano ahi, iʻa, a me ʻōpeʻapeʻa e hana i ke poʻo o kekahi kolī (dragon). Hoʻopiʻi hou ʻia ke kaha kiʻi kolī me nā huinaehā kūpono a moe pū e hana i kahi ʻano hoʻolālā mau. Hana ʻia ka pepa me ke kāpaʻi kala ʻehā ma luna o ka pepa kūikawā mānoanoa. Hoʻohana pū ʻia kēia hoʻolālā ma ka hoʻopaʻa ʻana o nā huahana, nā mea paʻi hoʻolaha, a me ka hoʻolālā pahu kāleka. ʻO ka manaʻo nui, ʻo ia ka hoʻohui ʻana i ke ʻano nani kuʻuna Kina me ka hoʻolālā hou.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Pattern Ka Pepa Wahī Makana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Pattern Ka Pepa Wahī Makana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Pattern Ka Pepa Wahī Makana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work selects Chinese traditional patterns and uses graphic language to form the head of the dragon. According to the isomorphic design of flame, fish, bat, etc. In the traditional pattern, the faucet structure is repeated and arranged together with the vertical and horizontal squares, and the abstract patterns are combined again to form a continuous wrapping paper pattern, which combines the traditional Chinese aesthetics with the modern design aesthetics.
Dimensions & Packaging: Printing illustrations:800mm (H) x 800mm (W) (sheet size), Data size::1800mm (H) x 1800mm (W), 300dpi, cmyk.
Tags: Pattern, Paper, Gift, Packaging, Product, Graphic design
Production Technology: The gift paper adopts four-color printing technology and high-density special paper, which is widely used in product packaging and shading design of various types of paper.
Design Challenge: The difficulty of project design lies in the extraction and application of traditional culture, so that gift paper products have their unique performance style and meet the aesthetic needs of contemporary young people. In addition, there are the unique style of paper gift brands, the creation of artistic effects, the effect of young people's aesthetic acceptance, and social feedback after sales.
Research: The existing gift paper packaging on the market is rich and diverse, but the traditional culture design paper is not much, and the user's experience of traditional culture is not satisfied. Therefore, through the combination of traditional pattern extraction design and modern design and layout, the new visual design will be carried out, and the traditional Chinese culture will resonate with consumers through the graphic language, satisfy consumers' emotional experience of cultural culture, and improve brand uniqueness and popularity.
Inspiration: Through the visual design of gift paper patterns and the extension design of cultural and creative products, explore the visual novelty artistic expression form of gift paper, extract abstract graphics according to different traditional Chinese patterns, and form its unique order by repeated and continuous arrangement, use graphic language to express the application of traditional patterns in packaging paper, and attract the love of young consumers.
Project Duration: The project starts in October 2022 and ends in December 2022 in Shenyang, China
Operation Flow: In order to highlight the characteristics of traditional aesthetics and modern design, gift wrapping paper is used for product packaging, printing promotional materials, and carton design respectively. People are in close contact with packaging to feel the artistic charm of traditional Chinese culture and the artistic aesthetics of modern design.
Image Credits: Image #1 : Illustrator Gao He, 2022.
Image #2 : Illustrator Gao He, 2022.
Image #3 : Illustrator Gao He, 2022.
Image #4 : Photographer Gao He, 2022.
Image #5 : Photographer Gao He, 2022.