Roger That Inspirationlabs Hoʻailona Hui by Ruud Winder - Rebrandt

Roger That Inspirationlabs Hoʻailona Hui by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2023

Roger That Inspirationlabs Hoʻailona Hui

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #149319

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Roger That Inspirationlabs Hoʻailona Hui

ʻO ka make iho ka kumu mua o ka make ʻana ma waena o nā ʻōpio ma Nēkelana. ʻO Rogier Hulst, he hoa hana a he hoaaloha makamae o ka hui hoʻolālā, ua hala aku ʻo ia he ʻōpio wale nō ʻo ia. Na kona makuahine i hoʻokumu iho i Roger That e hāʻawi i nā ʻōpio ʻē aʻe i ka manawa e loaʻa ai ka puʻuhonua, ka pepeiao hoʻolohe, a me ka aʻo ʻana. He mea hoʻolālā ʻōpio ʻo Rogier, he logo kūʻokoʻa kona. No ka mea ua ulu mai Roger That mai ka make ʻana o Rogier Hulst, makemake ka ʻoihana i ka hoʻolālā e ulu mai ana mai kāna hoʻolālā ponoʻī. Ma luna o ka logo kūʻokoʻa o Rogier van Hulst, ua hana ka mea hoʻolālā i kahi ʻōnaehana e hōʻike ana i nā kala liʻuliʻu a me ka ʻano like ʻole o nā ʻōpio.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Roger That Inspirationlabs Hoʻailona Hui i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Roger That Inspirationlabs Hoʻailona Hui he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Roger That Inspirationlabs Hoʻailona Hui no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on the typical R-logo of Rogier van Hulst, the designer made a block system that represents the multi-colouredness and diversity of the youngsters. Which way are you going? What movement is expected of you? The flexibility of the blocks stands for the freedom of moving, a message to all the (young) people; feel free to move to any direction.
Tags: Rogier van Hulst, branding, Roger That, Inspiratielab
Production Technology: For the corporate identity is printwork made, and also streetart and digital materials.
Design Challenge: To keep the design of Rogier van Hulst alive in this new identity.
Inspiration: Suicide is the number 1 cause of death among young people in the Netherlands. Rogier Hulst, valued colleague and friend of the design team, passed away much too young. His mother founded 'Roger That' to offer other young people the opportunity to receive shelter, a listening ear and coaching. As a young designer, Rogier had a unique logo. Since Roger That originated from the death of Rogier Hulst, the agency wanted the design to stem from his design.
Project Duration: 2 months
Patents: 2023 Ruud Winder - Rebrandt
Team Members: Ruud Winder - Rebrandt
Image Credits: 2023 Ruud Winder - Rebrandt