Lele i ka ʻike
Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni na Yitong Creative

ʻO Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni na Yitong Creative he mea lanakila hanohano loa o ka 2023 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.


KalaKiʻi· 2023

Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni

na Yitong Creative

Mea Kūʻai: Yitong Creative (beijing) Media Co., Ltd

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

36,370

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #149843

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni

He pepa hoʻolaha hōʻikeʻike ʻo Master Ji Gong no kahi kiʻiʻoniʻoni Kina i hoʻoulu ʻia no ka moʻolelo kupua a me ka huakaʻi hoʻokūkū o ka inoa hoʻokahi. He 750 ma ka 1050 milimika ke ana o ka pepa hoʻolaha. Ua hoʻohana ʻia ka ʻīnika Kina a me nā mea kuʻuna Kina e hana ai i kahi ʻano hikina mele a pohihihi hoʻi. ʻO ke kelona a me ka mōneka, i hōʻike ʻia me kahi kasaya ʻulaʻula, he kapa komo o waho i humuhumu ʻia a me kahi peʻahi lau pāma, he mau kiʻi lāua mai ke kiʻiʻoniʻoni a ua hana ʻia me ka polokalamu ʻekolu-anahulu. Ua hana ʻia ka ʻīnika me ka wai a ua hoʻāʻo ʻia ma ka pepa laiki, ka pepa paʻa a me ka lole no ka hoʻohālikelike ʻana i nā ʻano ʻili. A laila, ua hui ʻia nā ʻāpana a pau ma ke ʻano kikohoʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Master Ji Gong Pepa Hoʻolaha Kiʻiʻoniʻoni e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa
This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Nā Ana a me ka Hoʻopili
Trailer Poster: Width 750 mm x Height 1050 mm
Nā Lepili
movie poster, ink, 3D, traditional Chinese art and history, animated film
ʻEnehana Hana
Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Pilikia Hoʻolālā
One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Noiʻi
Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Hoʻoulu Manaʻo
Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Ka Lōʻihi o ka Papahana
The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Kaʻina Hana
For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Nā Palapala Kuleana
Zhejiang Ruichen Picture Co., Ltd.
Nā Lālā Hui
Zhejiang Ruichen Picture Co., Ltd.
Nā Kuleana Kiʻi
Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.

Kākoʻo ʻIa

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Kūpono ka Hoʻolālā Maikaʻi i ka Hoʻomaikaʻi Nui

ʻO ka A' Design Award he makana hoʻomaikaʻi honua, i hoʻoholo ʻia e nā luna, no ka hoʻolālā maikaʻi. E komo i ka A' Design Award e loaʻa ai ka manawa e ʻike ʻia ai kou hana ma ke ʻano kūpono, a e loaʻa ai ka kaulana, ka hanohano a me ka hoʻolaha no kāu hana. E koho inoa i kāu hana no ka A' Design Award a e hoʻokūkū no ka makana A' Design Prize i makemake nui ʻia.

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