Satoro Ke Kiʻi Paʻa Satellite by Chris Chung

Satoro Ke Kiʻi Paʻa Satellite by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Paʻi Kiʻi a me Hoʻololi Kiʻi Competition Category.

HaoPaʻi Kiʻi· 2023

Satoro Ke Kiʻi Paʻa Satellite

by Chris Chung

Client: RedPeak

A' Design Award Hao Winner in Paʻi Kiʻi Category

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Verified Award Winner

Verify Award Status for #150528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Satoro Ke Kiʻi Paʻa Satellite

He kaʻina kiʻi paʻa no Satoro, he satellite liʻiliʻi, i hana ʻia no RedPeak. Ua kiʻi ʻia kēia mau kiʻi ma mua o ka hoʻouna ʻia ʻana o ka satellite i ke kaʻa honua, i kahi ʻāina i maʻa i nā kiʻi hana lolouila. Hōʻike ke kua keʻokeʻo i nā kikoʻī paʻakikī o ka hoʻolālā, a hāʻawi ke ʻano hoʻonohonoho i ka manaʻo o ke kaumaha a me ka noho ʻana. Mai nā kiʻi kokoke o nā ʻāpana liʻiliʻi a hiki i nā kiʻi ākea o ka hui piha, holo nā hoʻonohonoho kiʻi ma kēia mau ʻano a pau. Hōʻike nā kūʻē o ka mālamalama a me ke aka i nā kumu hoʻohālike ma luna o nā ʻili metala hōʻike aka. Ua hana ʻia kēia mau kiʻi paʻa i loko o ʻelua lā ma Taipei, no ka hoʻohana lolouila a me ka paʻi puke.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Satoro Ke Kiʻi Paʻa Satellite i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Satoro Ke Kiʻi Paʻa Satellite he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Satoro Ke Kiʻi Paʻa Satellite no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui