Nu Us Supplement Hana Mua: Ka'ike Kiko'ī by Salvita Bingelyte

Nu Us Supplement Hana Mua: Ka'ike Kiko'ī by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2023

Nu Us Supplement Hana Mua: Ka'ike Kiko'ī

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Colors

The Design

About Nu Us Supplement Hana Mua: Ka'ike Kiko'ī

Kikokikona Puke: 'O Nu Us he ka'ike kiko'ī no kahi hōʻailona vitamina hoʻohui. Hoʻohui ke logotype i nā huapalapala nui ʻehā i loko o kahi kiʻi like ʻole ʻokoʻa. Hoʻohana nā huapalapala i kekahi ʻano huapalapala lahilahi a like ma nā ʻaoʻao ʻoi a me ka mamao like, kahi e mālama ai i ka hōʻailona i ka maopopo a heluhelu maʻalahi. Kūʻai ʻia ka mea hoʻohui ma ke ʻano he mau kapusela ao a pō. Hoʻonoho ʻia nā kapusela kakahiaka i loko o kahi ʻōmole keʻokeʻo a ʻo nā kapusela pō i loko o kahi ʻōmole ʻeleʻele. Hōʻike nā kiʻi maʻalahi o ka lā a me ka mahina i ke kala melemele ʻālohilohi i ka ʻokoʻa. Hoʻohana ʻia kēia hoʻolālā liʻiliʻi ma nā lepili, kāleka ʻoihana, a me nā ʻeke kūʻai.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Nu Us Supplement Hana Mua: Ka'ike Kiko'ī i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Nu Us Supplement Hana Mua: Ka'ike Kiko'ī he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Nu Us Supplement Hana Mua: Ka'ike Kiko'ī no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.