Avion Express Hana Nui: Nūpepa Mokulele by Salvita Bingelyte

Avion Express Hana Nui: Nūpepa Mokulele by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Hao in Hoʻolālā Paʻi a me Pāpaho Paʻi Competition Category.

HaoPaʻi· 2023

Avion Express Hana Nui: Nūpepa Mokulele

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Hao Winner in Paʻi Category

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Colors

The Design

About Avion Express Hana Nui: Nūpepa Mokulele

Kikokikona Puke: ʻO Avion Express he nūpepa mokulele i hana ʻia no kahi mokulele hoʻolimalima e kū ana ma Lithuania. Hoʻohui kēia puke i nā ʻatikala huakaʻi a me nā nīnau ninaninau me kahi papa meaʻai a me kahi puke kūʻai no ka mokulele. Hōʻike ka ʻaoʻao mua i kahi kiʻi paʻi o Madeira, a hōʻike ka ʻaoʻao hope i kekahi mau mea i koho ʻia mai ka papa meaʻai a me ka puke kūʻai. He kaila hou a kaulike ka hoʻonohonoho ʻana, e hui pū ana i nā kiʻi nunui me kahi kikokikona kiʻekiʻe. Alakaʻi kēlā me kēia ʻaoʻao i ka mea heluhelu ma o ka ʻikepili me ke kahe mau. Ua ana ʻia ka nūpepa i 163 a me 242 mīlimika, a ua hana ʻia ma o ka paʻi offset.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Avion Express Hana Nui: Nūpepa Mokulele i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Avion Express Hana Nui: Nūpepa Mokulele he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Avion Express Hana Nui: Nūpepa Mokulele no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The front cover, which reflects the main article, features a photo of Madeira. It conveys the stunning beauty of Portugal, with a breathtaking panorama of its majestic cliffs. The back cover showcases an expertly curated selection from the menu and catalogue, captured by stunning high quality photographs that will leave you drooling. Highlighting the coffee, each product is meticulously styled with different textures. The photo of the magazine on the magazine cover adds a subtly special touch.
Dimensions & Packaging: Width 163 mm x Height 242 mm
Tags: inflight magazine, magazine layout, magazine design, graphic design, editorial, magazine, magazine cover, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Offset printing
Design Challenge: The goal was to create an attractive magazine layout that would suit those looking for travelling inspiration for their next trip or for those who just want to pass the time on a long flight. The most difficult thing was to creatively put twenty seven perfumes on one spread.
Research: The carefully crafted contemporary, fresh, and well balanced layout, invites readers to explore the most awe inspiring corners of the globe, from breathtaking trips to exotic vacation destinations.
Inspiration: Design studio created a new logo for Avion Traveller and rebranded the design of their inflight magazine. Avion Express is a world leading charter airline with modern aircrafts and superb crew members. The company performs flights from their home base of Lithuania, flying passengers to leisure destinations all over the world. The magazine is full of interesting interviews and stunning photos from vacation destinations. It also includes a food menu and inflight shopping catalogue.
Project Duration: Started in February 2022 and finished April 2022 in Vilnius, Lithuania.
Operation Flow: The elegant font used throughout the magazine exudes sophistication and style, perfectly complementing the stunning imagery and captivating content. Each page is thoughtfully designed to guide your gaze through the magazine, creating a seamless flow that keeps you engaged from cover to cover. The content of the magazine is distinguished by a unique design layout of articles and photos, which encourages a visually engaging reading experience. In addition, perfumes are clearly and originally presented.
Image Credits: Salvita Bingelyte (Photographer of Madeira Photos and Stylist of Caffe Cover)
Donatas Babenskas (Photographer of Caffe Cover)
Erin Hope Stevens (Copywriter)