Mono Pizza Ka Hana Nui: Kiʻi ʻOihana by Irina Kolosovska

Mono Pizza Ka Hana Nui: Kiʻi ʻOihana by Irina Kolosovska is a highly esteemed winner of the very prestigious 2023 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2023

Mono Pizza Ka Hana Nui: Kiʻi ʻOihana

by Irina Kolosovska

Client: Irina Kolosovska

A' Design Award Keleawe Winner in Kiʻi Category

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Colors

The Design

About Mono Pizza Ka Hana Nui: Kiʻi ʻOihana

Kikokikona Puke: ʻO Mono Pizza kahi kiʻi ʻoihana i hana ʻia no kahi hale pizza ma United Kingdom. Hoʻohui ka inoa i nā huaʻōlelo Mona Lisa a me pizza, e hoʻopili ana i ka noʻeau maikaʻi a me ka meaʻai. Hoʻohui ka logo i ka helehelena o Mona Lisa me ke ʻano poepoe o kahi pizza. Kahakaha ʻia ka hōʻailona me ke ʻano monoline a me nā kiʻi kiʻikiʻi maʻamau, no laila hōʻike ʻia ka nānā mālie me ka ʻole o ka kikoʻī. ʻEkolu wale nō kala i hoʻohana ʻia, a hoʻopau ke kūʻē ma waena o lākou i kahi haku maopopo a kāpekepeke. Hoʻohana ʻia ke kiʻi ʻoihana ma ka hoʻopaʻa pūʻolo pizza o 320 a me 320 a me 40 mila mika, i pahu paʻi ʻia me nā ʻīnika Pantone.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Mono Pizza Ka Hana Nui: Kiʻi ʻOihana i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mono Pizza Ka Hana Nui: Kiʻi ʻOihana he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Mono Pizza Ka Hana Nui: Kiʻi ʻOihana i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Monopizza is a pizzeria located in the UK that aims to elevate the process of pizza-making to the level of high art. The name "Monopizza" combines the words "Monalisa" and "pizza," reflecting the concept of blending art and cuisine. The company's logo also reflects this concept by combining the image of the Mona Lisa with an image of pizza.
Dimensions & Packaging: Pizza packaging dimensions:320х320х40
Printing with Pantone ink
Tags: logo, branding, brandidentity, visualcommunication, graphicdesign, inclusion, startup, communication
Production Technology: The MonoPizza logo was produced with Adobe Illustrator CC 2022 and Adobe Photoshop CC 2022. It is developed on the basis of the monoline technique and regular graphic shapes.
Design Challenge: The most challenging aspect of this design project was navigating the complex balance between functionality and aesthetics. Finding innovative solutions that both meet the practical needs of the user while also being visually compelling required a great deal of creativity and experimentation. Additionally, incorporating historical and social perspectives into the design added another layer of complexity.

External factors, such as available technology and materials, also presented challenges. For example, limitations in production capabilities required careful consideration of manufacturing processes and techniques to ensure that the final product could be successfully realized
Research: The main goals of the study were to identify user needs, preferences, and pain points in order to inform the design of the product. To achieve these goals, the study used a combination of surveys, interviews, and usability tests to collect data from a diverse group of participants.

The study employed various research tools, including survey software, interview protocols, and usability testing software, to gather and analyze data. Participants were recruited through social media, online forums, and email lists
Inspiration: The inspiration behind my project comes from one of the most famous artworks in history - Leonardo da Vinci's Mona Lisa. I was captivated by her enigmatic smile and wanted to create my own modern version of the iconic painting. Using the technique of monoline art, I aimed to capture the essence of Mona Lisa's gaze without relying on intricate details.

I spent countless hours honing my craft and ensuring that every line and curve conveyed the right emotion and expression.
Project Duration: The project started in April 2022 and work on the branding continues to this day.
Operation Flow: The artwork utilizes a minimalist style achieved through the use of only three colors that when combined, create the necessary contrast and complete the composition. The final result creates a harmonious visual impression through the organic combination of the selected colors. The minimalist approach present in the artwork provides a clear and concise transmission of ideas, enhancing the viewer's focus on the main content
Image Credits: Irina Kolosovska