ʻO Sogno Jewelry Design Ka ʻOihana Hōʻailona Waiwai na Named Co. Creative Agency he mea lanakila hanohano loa o ka 2023 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.
KeleaweHoʻolaha· 2023
Sogno Jewelry Design Ka ʻOihana Hōʻailona Waiwai
Mea Kūʻai: Sogno
Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #151075Ka Hoʻolālā
E Pili Ana iā Sogno Jewelry Design Ka ʻOihana Hōʻailona Waiwai
ʻO Sogno Jewelry Design he ʻōnaehana hōʻailona waiwai i hana ʻia no kahi hōʻailona mea nani. Ua loaʻa ke logo mai nā kāhua mea kanu, me kahi pihi e hoʻomanaʻo ai i ke kumu a me nā kikoʻī i lawe ʻia mai nā lau i hoʻohui ʻia i kahi kikokikona serif. Hoʻohana ʻia ka lāʻau fiku ma ke ʻano he kumuhana nui. He kikowaena ke mea nui a e pili ana i kahi apo a me ka pilina ma waena o ʻelua kānaka. Hoʻohana ʻia ka hōʻailona ma nā kiʻi hoʻakāka, nā waihoʻoluʻu, nā hōʻailona kūʻai, nā ʻeke kūʻai, ka lumi kūʻai kūloko a me nā pepa kauoha. Wehe ʻia ka pahu apo pōʻai e like me ka pua e mōhala ana, a ua hoʻāʻo ʻia he kanalima mau kumu hoʻohālike.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Keleawe
Ua lanakila ka hoʻolālā Sogno Jewelry Design Ka ʻOihana Hōʻailona Waiwai i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sogno Jewelry Design Ka ʻOihana Hōʻailona Waiwai he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sogno Jewelry Design Ka ʻOihana Hōʻailona Waiwai i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
- Nā Lepili
- Jewelry, Brand, Package, Identity, Symbol
- Pilikia Hoʻolālā
- For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
- Noiʻi
- In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
- Hoʻoulu Manaʻo
- Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
- Ka Lōʻihi o ka Papahana
- The project started in October 2020 in Seoul, and finished in March 2021.
- Kaʻina Hana
- The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
