Chinese Lion Pepili Kaʻa by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Gula in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

GulaHoʻolaha· 2024

Chinese Lion Pepili Kaʻa

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Gula Winner in Hoʻolaha Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Chinese Lion Pepili Kaʻa

He pūʻulu pepili kaʻa hoʻopuka palena ʻia ʻo Chinese Lion i hana ʻia no ke kaʻa Fengxing T5 EVO. ʻO ka hoʻolālā he hana noʻeau o ka liona Kina, i kau ʻia ma luna o kahua o nā lau kahiko Kina. Ua hui pū ʻia ka ʻanoʻano paʻa ʻekolu, ka noʻeau pop a me ka noʻeau abstract e hāʻawi i nā kiʻi i ke ʻano ʻōpio a ikaika i manaʻo ʻia e hoʻohoihoi i nā mea hoʻokele ʻōpio. Ua hoʻomākaukau ʻia nā hana kiʻi a pau ma ke ʻano he kiʻi vector a hana ʻia ma ka pepa PVC, i kau ʻia ma ke ʻano he uhi hapa e ana ana i 4565 ma ka 800 milimika. ʻEkolu koho waihoʻoluʻu i hāʻawi ʻia.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Chinese Lion Pepili Kaʻa i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Chinese Lion Pepili Kaʻa he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Chinese Lion Pepili Kaʻa i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed limited edition car stickers for the Fengxing T5 EVO car launched by Dongfeng Company. The overall design is an artistic treatment of the Chinese lion, using traditional Chinese patterns as the base, and integrating three-dimensional geometry, pop and abstract art to make the design younger and attract more young consumers, providing them with more colorful and artistic trends. life possibilities. At the same time, 3 different colors are provided as options.
Dimensions & Packaging: 4565mm*800mm, car sticker semi-wrapped car.
Tags: car sticker, east, chinese lion, chinese style, illustration
Production Technology: Use vectors to create all car wrap designs. Use PVC material to make car stickers.
Design Challenge: The Chinese Lion is the visual center of the design direction. How to combine the classic Chinese lion image with modern trend elements. Applying it to convey a sense of speed and power must not only conform to the positioning of lion dance in traditional Chinese culture, but also satisfy the aesthetic appeal of passionate control of contemporary cars.
Research: The Fengxing T5 EVO national style version takes "Chinese new trend" as its theme and interprets the national trend from three directions: new national style, art and fashion, and young and cool. The new national style supplements the dynamic image of the galloping Chinese lion with traditional image elements such as mountains, clouds, plants, etc. It is young and cool, and uses street graffiti, mechanical punk and Chinese red as the combination point. Using traditional Chinese patterns as the base, it combines Chinese red, three-dimensional geometry, pop and abstract art.
Inspiration: The design of the Chinese Lion car sticker draws inspiration from the cool fashion favored by contemporary young people. It is a combination of classic Chinese style and modern technology.
Project Duration: The project started in September 2021 in Beijing and was completed in November 2021 in Beijing
Team Members: Original designer：yao Wu
Illustration designer：yuchen Zhang
Graphic designer: ziyang Zheng
3D designer: hao Liao