Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe by Taobao Design

Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe by Taobao Design is a highly esteemed winner of the very prestigious 2025 A' Design Award Gula in Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio Competition Category.

GulaHoʻolaha· 2025

Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe

by Taobao Design

Client: Taobao Design

A' Design Award Gula Winner in Hoʻolaha Category

155,964

Verified Award Winner

Verify Award Status for #171886

View at A' Design Award Press Release Award Badge

Colors

The Design

About Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe

He papahana hoʻolaha kūʻai i hoʻokumu ʻia ma ke ʻano hiʻohiʻona ʻo Seaside Home For Music Fans no kekahi ʻahamele mele a hana noʻeau i mālama ʻia ma Aranya. Ua hoʻololi ʻia ka pahu kaulana o ka hōʻailona ʻoihana i kukui ʻimi, i hui pū ʻia me nā waihoʻoluʻu kahakai e neʻe mālie ana a me nā kiʻi hawewe kani. Ua hāʻawi nā wahi hōʻikeʻike ma waho o ka pūnaewele i nā hōʻike no nā ʻike kino he nui a me nā pāʻani pili mele ma o nā mea hoʻonohonoho launa pū. Ua hiki i nā anaina mamao ke mākaʻikaʻi i nā wahi a nānā i nā hōʻike ma o kahi kahe ola launa pū. Ua kūkulu ʻia ka wahi hana me ke kiʻa hao māmā, nā lako hiki ke hoʻohana hou ʻia, a me nā pena a me nā lole haʻahaʻa ka hoʻokuʻu ʻea. Ua hele mai ma mua o 70,000 poʻe punahele.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Seaside Home For Music Fans Hoʻolaha Kūʻai ʻIke Kūlohelohe i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Dimensions & Packaging: This project attracted more than 70,000 fans.
Tags: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Production Technology: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Design Challenge: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Research: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Inspiration: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Project Duration: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Operation Flow: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Team Members: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin