ʻO AS Women Empowerement Makana Kōpokalo na Antonia Skaraki he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Lako Makana.
HaoLako Makana· 2024
AS Women Empowerement Makana Kōpokalo
Mea Kūʻai: As
Mea Lanakila A' Design Award Hao ma ka Māhele Lako Makana
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #152153Ka Hoʻolālā
E Pili Ana iā AS Women Empowerement Makana Kōpokalo
Ua hoʻoholo ʻo A|S e hoʻolālā i kahi makana kōpokalo makahiki e lilo i ʻōlelo paʻa a me kāhea hana i hoʻoulu ʻia e ka pono e hoʻoikaika i nā wahine o nā lāhui a pau, nā hoʻomana, a me nā kulana kaiāulu. ʻO ka Cretan Tsikoudia, he mea inu kuʻuna Helene, i hoʻopiha ʻia i nā ʻōmole i hoʻonohonoho ʻia e hoʻohālike i nā wahine like ʻole, kēlā me kēia me kahi maka palolo kūʻokoʻa no ka ʻūpiki, i hoʻoulu ʻia ma ke ʻano o nā kiʻi kanaka Cycladic kahiko. Ua lawe mai lākou i nā kumuhana o ka Kūʻokoʻa, ka Loli, ka Kaulike, ka Pono, ka Hoʻonaʻauao, ka Koho, a me ka Ikaika. Ua waiho ʻia kēlā me kēia ʻōmole i loko o kahi pahu kūikawā me nā kiʻi hana mikini a me kahi pepa pākuʻina puka.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā AS Women Empowerement Makana Kōpokalo i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā AS Women Empowerement Makana Kōpokalo he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā AS Women Empowerement Makana Kōpokalo no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Cretan tsikoudia, a traditional Greek drink filled bottles shaped to symbolize, different woman, adorned with distinct clay faces, embodying the themes of Freedom, Change, Equality, Justice, Education, Choice, and Strength. Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster. The back of each box displayed over 2000 female names, uniting women worldwide in solidarity.
- Nā Ana a me ka Hoʻopili
- Paper Box Width 327mm x Depth 117.5mm x Height 585mm
- Nā Lepili
- CorporateGift, WomenEmpowerment, WomenRights, Greece, WomenMovement, GenderEquality, Tsikoudia, GreekDrink, ViolenceAgainstWomen
- ʻEnehana Hana
- Each bottle was placed in a dedicated box with artistic graphic representations and a wall poster.
- Pilikia Hoʻolālā
- Instead of a just pleasing, beautiful or clever corporate gift, this year the challenge was to design and create a gift with a message. One that would motivate the agency’s clients to reflect or/and act in favour of the women empowerment movement.
- Noiʻi
- Even today women undergo abuse regardless of ethnicity, religion or social status.
Empowering women may include, among other things, education, awareness, promoting women’s viewpoints, with the aim to result in equality and freedom. Women empowerment is one of the most significant topics today. - Hoʻoulu Manaʻo
- Inspired by the need to empower women of any ethnicity, religion or social status as a protest to the abuse they’ve been undergone even today, A.S. Strategy, Branding & Communication decided to design an annual corporate gift which was a statement and a call to action.
- Ka Lōʻihi o ka Papahana
- The project started in December 20 2022 until February 8 2023 in Athens
- Kaʻina Hana
- The corporate gifts were sent to serve as a statement and call to action, to A.S. clients, in Greece and abroad.
- Nā Lālā Hui
- creative director: Antonia Skaraki, art director: Valia Alousi, copywriter: Nagia Koutroumani
- Nā Kuleana Kiʻi
- Image No#1 : Photographer, Illustrator: Valia Alousi
Image No#2 : Photographer, Illustrator: Valia Alousi
Image No#3 : Photographer, Illustrator: Valia Alousi
Image No#4 : Photographer, Illustrator: Valia Alousi
Image No#5 : Photographer, Illustrator: Valia Alousi
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
