Sanat Hoʻolālaʻana Kiʻohana Nānā by Tamer El-Menyawi

Sanat Hoʻolālaʻana Kiʻohana Nānā by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2024

Sanat Hoʻolālaʻana Kiʻohana Nānā

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Sanat Hoʻolālaʻana Kiʻohana Nānā

ʻO Sanat kahi kiʻohana nānā i hoʻolālaʻia no kahi hui hoʻolālaʻana kūlana lumi a hoʻonani hale. Ke kūkulu ʻia nei ka hoʻolālaʻana ma luna o ke ʻano maʻalahi a me ka hōʻike kuhikuhi wale. ʻO nā laina maʻalahi ke kūkulu i ka huaʻōlelo S ma kahi ʻano hou. ʻO ke kuhikuhi gula (golden ratio) ke alakaʻi i nā kaʻina o kēia mau laina. Hoʻohana ʻia kahi waihoʻoluʻu hoʻokahi ma kekahi mau kāʻano paʻa i loko o ka hoʻolālaʻana holoʻokoʻa. ʻO ke ʻano i hōʻemi ʻia ke kuleana e hoʻokomo i ka ʻōlelo a ka hui ma kahi ʻano akāka a pololei. Hōʻike ka kiʻohana i ka moemoeā a me ke ʻano hoʻolālaʻana a ka hui. Ua hoʻopau ʻia kēia papahana i loko o kekahi mau pule ʻelua ma Pepeluali 2020.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Sanat Hoʻolālaʻana Kiʻohana Nānā i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Sanat Hoʻolālaʻana Kiʻohana Nānā he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Sanat Hoʻolālaʻana Kiʻohana Nānā no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.