The Dance of Nature Ka Lepili Wai by Ximena Ureta

The Dance of Nature Ka Lepili Wai by Ximena Ureta is a highly esteemed winner of the very prestigious 2024 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2024

The Dance of Nature Ka Lepili Wai

by Ximena Ureta

Client: Fedrigoni Self-Adhesives

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

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Colors

The Design

About The Dance of Nature Ka Lepili Wai

He pūʻulu lepili waina ka Hula a ka Nohona i hana ʻia no nā ʻano waina ʻehā mai nā kumu ʻehā o ʻAmelika Hema. Ua paʻi ʻia nā lepili ma luna o ka pepa hoʻopili-ponoʻī i hana hou ʻia me nā fiber mai mua a me ma hope o ka hoʻohana ʻana e ka mea kūʻai. ʻO kēlā me kēia lepili, hōʻike ʻia kekahi ʻāina noʻonoʻo kahi e noho like ai nā mea ola a me nā mea kūlohelohe i loko o ke kaulike. Ua pena ʻia ka hola uliuli no ka merlot, a me ka hola gula no ka malbec. Ua hana ʻia ke kiʻi pena me nā wai pena mai nā waiʻona mea kanu, a ua kaha lima ʻia ke kikokikona palapala. Lawelawe pū nō hoʻi kēia mau lepili i mea hōʻike pepa no nā hale hana waina a me ka poʻe hoʻolālā pahu hoʻopaʻa.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā The Dance of Nature Ka Lepili Wai i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā The Dance of Nature Ka Lepili Wai he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā The Dance of Nature Ka Lepili Wai no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Fedrigoni is a leading company in the manufacturing of self-adhesive papers. This work will be part of a sample for customers who are interested in the technical and aesthetic behavior of recycled papers using Tintoretto Gesso Recycled paper.
An imaginary landscape was created where there is an ecosystem with a harmonious relationship between living beings and non-living elements. A packaging for four varieties originated in four Latin American destinations.
Dimensions & Packaging: Tintoretto Gesso Recycled paper, pure recycled paper with ECF pulp, and 100% recycled fibers from pre-consumer and post-consumer waste, marked with felt on both sides, with a special treatment that ensures high opacity under moisture conditions (H+O). Front certified FSC.
Printed on self-adhesive Tintoretto Gesso Recycled H+O WS FSC paper.
All labels are designed for Bordeaux bottles with dimensions of 12.5 cm by 12.5 cm and a conicity of 0.3 mm.
Tags: Wine label, wine, design, Chilean design, Ximena Ureta, Chilean wine, label, wine labels, Chilean designer, Fedrigoni, Chile.
Production Technology: The Dance of Nature was printed on an HP Indigo digital 6,900 using hexachrome (CMYK, plus violet and orange), and its finishing applications were done using the Digicon Machine. Folia Kurz gold 428 and pearlized Folia were utilized.
The process included die-cutting, mechanical embossing, and semi-gloss UV varnish.
Design Challenge: The challenge was to achieve a creative and sustainable design. All materials used in this artwork were carefully chosen. The watercolors used were made with natural pigments of plant origin.
The Fabriano paper is 100% ECF (Elemental Chlorine Free) pulp, FSC certified originating from responsibly managed forests, and applying environmentally friendly standards.
The brushes were created with organic materials, bark, dry leaves, which nature naturally sheds as part of its recycling process.
Research: Since the paleolithic and neolithic periods, there are traces of cave paintings. In antiquity, natural pigments have been used for ceremonies, rituals, or wars. These pigments may be of mineral origin such as clay, lime, or soil, and organic such as vegetables, fruits, or plants. As part of the research, there was experimentation with bougainvillea, coffee, beetroot, curry, and spinach pigments. The pigment extraction is carried out using a stone mortar, until obtaining a highly concentrated pigment.
Inspiration: A landscape was created in four different ways. For the merlot, the blue hour was painted. This is the moment when the sky is tinted with an intense blue color, just after sunset or moments before sunrise. For the malbec, the golden hour was interpreted. This is when the sun is low and nearing the horizon, as well as moments before sunrise.
For the blend, several different colors were used, in the same way that a winemaker creates a wine such as this.
The typographies were created by hand.
Project Duration: This sample was introduced January 2023 at an event in Chile, but has been presented in several countries around the world.
Operation Flow: This packaging is part of a sample for vineyards, wineries, and spirits companies, as well as for packaging designers.
Patents: All rights reseved Ximena Ureta.
Team Members: Art Direction and Design: Ximena Ureta
Image Credits: Image #1, #2, #3, #4, #5 Jorge Brantmayer.