ʻO Freeway Loud Ka Hoʻoneʻe Kiʻi Huahana 3D na Mateus Morgan he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani.
KalaKiʻiʻoniʻoni· 2024
Freeway Loud Ka Hoʻoneʻe Kiʻi Huahana 3D
Mea Kūʻai: Morgan Studio
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻiʻoniʻoni
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #156123Ka Hoʻolālā
E Pili Ana iā Freeway Loud Ka Hoʻoneʻe Kiʻi Huahana 3D
He hoʻoneʻe kiʻi huahana ʻekolu-anakuhi ʻo Freeway Loud i hana ʻia no kekahi hōʻailona kāmaʻa. Hōʻike ka hoʻoneʻe kiʻi i kekahi kāmaʻa i loko o nā kaiapuni ʻoihana hana, kahi e ʻike ʻia ai nā mīkini e hoʻōla ana i ka huahana. Ua hana ʻia ke kumu hoʻohālike o ke kāmaʻa me nā ʻenehana ʻili paʻakikī ma 3ds Max, me ka hoʻohana ʻana i nā kiʻi paʻi kiʻi ma ke ʻano he kuhikuhina. Ua kūkulu ʻia nā ʻano ʻili mai nā kiʻi ʻili holoholona a me nā palaki kikohoʻe, a ua hoʻopuka ʻia nā hiʻohiʻona me Vray ma 1920 me 1080 pika. Ua hana ʻia ka hoʻoneʻe kiʻi no ka hoʻohana ʻana ma ka pūnaewele, a ʻo ka pahuhopu ka hoʻohuli ʻana i ka nānā ma o nā kiʻi wale nō, me ka ʻole o ka ʻōlelo wehewehe.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Freeway Loud Ka Hoʻoneʻe Kiʻi Huahana 3D i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Freeway Loud Ka Hoʻoneʻe Kiʻi Huahana 3D he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Freeway Loud Ka Hoʻoneʻe Kiʻi Huahana 3D e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Nā Ana a me ka Hoʻopili
- 1920X1080
- Nā Lepili
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- ʻEnehana Hana
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Pilikia Hoʻolālā
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Noiʻi
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Hoʻoulu Manaʻo
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Ka Lōʻihi o ka Papahana
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Kaʻina Hana
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Nā Lālā Hui
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
Kākoʻo ʻIa
ʻImi ma ʻō aku o Designers.org
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
