Moments Of Speed Ki'i Pa'i by Martin Hoffmann

Moments Of Speed Ki'i Pa'i by Martin Hoffmann is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Paʻi Kiʻi a me Hoʻololi Kiʻi Competition Category.

KeleawePaʻi Kiʻi· 2024

Moments Of Speed Ki'i Pa'i

by Martin Hoffmann

Client: Fuchs Neue Technologien (Team FNT)

A' Design Award Keleawe Winner in Paʻi Kiʻi Category

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Colors

The Design

About Moments Of Speed Ki'i Pa'i

I Nā Manawa Wikiwiki, lilo ka wikiwiki i mea 'ike kupanaha loa. I ka nānā mua 'ana, hō'ike mai nā ki'i i ka nani a me ka ikaika o ka ne'e 'ana a hō'ā'ā e 'ike 'ia ka maka'i'i me ka mana o ka manawa. I ka manawa like, he loli kupanaha mai ka wikiwiki i hō'ike 'ia a i ka maluhia ma ka mana'o nui. Ma ka ne'e 'ana i hō'ike 'ia, hō'ā'ā nā ki'i i kā lākou maluhia iho e hana ana i ka hopena ho'ōnanea olu'olu. Hō'ā'ā kēia loli 'ana o ka nānā i ka mea nānā e 'ike i kahi papa hou, papa hohonu hou. Hana ka ho'onohonoho 'ana, nā kikowaena, ke kala, ka 'ō'ō a me ka pōloli i ka ki'i pākela a i ka manawa like, he ki'i maluhia ma ka ne'e 'ana.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Moments Of Speed Ki'i Pa'i i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Moments Of Speed Ki'i Pa'i he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Moments Of Speed Ki'i Pa'i i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This depiction of movement creates an almost contradictory effect in the photos. The strength of the photographs lies in the contradiction in content of perceiving speed as an element of inner calm. A moment of speed is frozen, free for relaxed contemplation. Details, sharpness and blurring result from the speed, creating their own drama and giving the static image a permanent dynamic, but the interesting feature is the creation of a simultaneously contradictory effect: an image that conveys calm in all the movement. The selection extends the described effect to different motifs.
Dimensions & Packaging: The pictures were published in a 297 x 210 mm book.
Tags: Photography of Historic Racing, Speed, Technical Impression, Image Processing, Angle of View, Perspective, Dynamics and Tranquillity,
Production Technology: Live shots at the Mugello race track. Camera Canon EOS 7D MkII, lenses Canon EF 24-105 f/4L IS, Canon EF 70-200 f/2.8L IS USM. Gopro Hero 11, post-processing with Adobe Lightroom (cor-rections, presets) and Photoshop if necessary.
Design Challenge: The most difficult thing is that there is little time for the recordings. Regulations and safety standards must be adhered to. The image concept, position and timing determine the result, as many photos cannot be repeated. Circumstances such as the weather influence the process, but create interesting backgrounds and moods that enable unique results. Shooting from an escort vehicle creates authentic impressions and unusual perspectives, but also requires the right timing and perfect equipment.
Research: Type of research: How can the same subjects be visualised in a new way. The goal: Finding a new, different visualisation. Methodology: Experiments in test series with perspectives, settings, shifting of tension points, inclusion of surroundings e.g. weather situations. Experiments with new shooting positions and suitable shooting techniques. Post-processing to optimise with colour fine-tuning. The result is a new image look, new image statements, very good reactions. This approach continues to be further optimized and refined.
Inspiration: Speed and its perception. The moment of speed, suitably frozen to create an effect, was the inspiration. This effect is the transformation of the tension of the fast moment into the alternation of tension and relaxation in contemplation. Fleeting time that can even radiate calm in its depiction. Framing, elements of the immediate surroundings, lighting and contrast as well as the choice and reduction of colors give the picture a coherent look.
Project Duration: The photos were taken during 2-day events in Italy in May, August and October 2023. Editing and optimization of the images as well as the presentation in the yearbook took place in November 2023 in Neu-Ulm, Germany.
Operation Flow: The photographs are part of a limited edition yearbook commissioned by the client. This represents a documentation and memory for selected people. It presents impressions, highlights and glimpses behind the scenes of various client events.
Image Credits: Image #1 : Photographer Martin Hoffmann, Moments of Speed Abarth, 2023