Lax Hoʻokumu Palena by Jonathan Ramirez and Juliana Betancur

Lax Hoʻokumu Palena by Jonathan Ramirez and Juliana Betancur is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KeleaweKiʻi· 2024

Lax Hoʻokumu Palena

by Jonathan Ramirez and Juliana Betancur

Client: Written and Drawn Studio

A' Design Award Keleawe Winner in Kiʻi Category

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Verified Award Winner

Verify Award Status for #158898

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Lax Hoʻokumu Palena

Ua noi ʻia e ke kiliena e hana i kahi logo no kahi hui hoʻoiliili ʻikepili a me ka leka CRM, me ka manaʻo e lilo i mea kīkokikona a hou hoʻi. Mai ChiLax a ReLax mai ka inoa Lax, e hāʻawi ana i ka manaʻo mālie i ka poʻe hoʻohana. No ka hoʻokaʻawale ʻana, ua hoʻokomo ʻia kahi kiʻi puʻuwai, e kūlike ana i ka mālama mea kūʻai i poina pinepine ʻia ma nā ʻoihana CRM aunoa. Ua hoʻohui ʻia nā pikela e hōʻike ana i ka koʻikoʻi o ka ʻikepili a me ka hoʻokīkokikona ʻana. Pela, ua hoʻohui ʻia nā ʻāpana koʻikoʻi: he puʻuwai no ke aloha mea kūʻai, nā pikela no ka ʻikepili, a me ka X no ka mālie.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Lax Hoʻokumu Palena i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lax Hoʻokumu Palena he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lax Hoʻokumu Palena i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Our task was to craft a logo for a data collection and CRM messaging company, aiming for a digital, modern feel. The name "LAX" derives from "ChiLAX" or "ReLAX", conveying a sense of calm to users. To add distinction, we included a heart symbol, representing customer care often overlooked in automated CRM businesses. Pixels were integrated to signify data importance and digitalization. Thus, we combined key elements: a heart for customer love, pixels for data, and the "X" for relaxation.
Dimensions & Packaging: The sizes depend of the media where it is applied
Tags: Visual Identity, Brand Identity, Logo Design, Brand IP, Modern, Data, CRM, Artwork, merch
Production Technology: This brand design was made using different softwares of Adobe, like Illustrator and Photoshop
Design Challenge: Craft something distinctive that articulates the technology, costumer care and digitalization
Research: This passed trhough 3 steps
1. Planning and strategy: During this process, the research needed a bígaros effort on the investigation about the proportions and about the history about the humankind shape, to anderstand the sthetic surgery
2. Conceptualice and creative: then this creation mas easier que to all the insights and Information found about the history
3. Designing: lastly but not less important, design nene many sketches and darás to find the simples way to get together all the symbols
Inspiration: The inspiration comes from the need to capture the essence of a data and CRM company in a modern, digital manner. The name 'LAX' signifies calmness, while the heart symbolizes customer care often overlooked in CRM. Pixels reflect digitalization and data importance, merging these elements to create a logo conveying love, tranquility, and modernity.
Project Duration: Strategy; one week
Creativity: 2 weeks
Designing: 1 Week
Operation Flow: This branding Will help to the company to find the correct costumers, this logo is applied on different media like stationery, social media, ETC.
Team Members: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango
Image Credits: Directora Creativa: Juliana Betancur
Head of Art: Jonathan Ramirez
Clients: Daniel Restrepo, Sergio Arango, Alejandro Arango