Satine Fresh Milk He Puke Waihona no ka Waiū Hou by Pesign

Satine Fresh Milk He Puke Waihona no ka Waiū Hou by Pesign is a highly esteemed winner of the very prestigious 2024 A' Design Award Keleawe in Hoʻolālā ʻUhi Competition Category.

KeleaweʻUhi· 2024

Satine Fresh Milk He Puke Waihona no ka Waiū Hou

by Pesign

Client: Yili Group

A' Design Award Keleawe Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk He Puke Waihona no ka Waiū Hou

Ke kiʻi kālaipuni no ka waiwai puke waihona no ka Waiū Hou o Satine, he hoʻolālā hoʻopakele kūikawā no kekahi huahana waiū hou. Ua kālaiʻia ka pahu e like me ke ʻano o ke kini waiū, a ua hanaʻia mai ka pālasitika PE i ʻike ʻia e pau i ka wā. Ua hoʻokumuʻia ke kālailai kiʻi ma luna o ke poʻo deragona i hoʻopuni ʻia e nā ao pōmaikaʻi a me nā pua, nā hōʻailona kuʻuna o ka Makahiki Hou. Ua hoʻohanaʻia kekahi hana ʻeli i hoʻoulu ʻia e ka noʻeau puka aniani kuʻuna e hana i ke kumu paʻi ʻoluʻolu. Ma hope o ka inu ʻana i ka waiū, hiki i nā keiki ke hoʻohana hou i ka pahu i ʻeke pōmaikaʻi no ka kanakē, i kukui pō, a i ʻōlelo hōʻike ahi ahaʻaina paha. ʻO kēia mau koho hoʻohana hou e hōʻemi i ka ʻōpala a hoʻolōʻihi i ke ola o ka puke waihona ahaʻaina.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Satine Fresh Milk He Puke Waihona no ka Waiū Hou i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Satine Fresh Milk He Puke Waihona no ka Waiū Hou he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Satine Fresh Milk He Puke Waihona no ka Waiū Hou i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua