Seawool Papahana Hōʻailona na Chungsheng Chen and Eddie Wang

ʻO Seawool Papahana Hōʻailona na Chungsheng Chen and Eddie Wang he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

HaoKiʻi· 2024

Seawool Papahana Hōʻailona

na Chungsheng Chen and Eddie Wang

Mea Kūʻai: Tainan University of Technology/Product Design Deparment

Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi

14,446

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #160731

Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Seawool Papahana Hōʻailona

Ka hōʻailona e hui pū ana i ka hana nani me ka mālama paʻa, e hoʻohui ana i nā pūpū pipi hoʻohana hou ʻia me nā ʻenehana ʻoihana a me ke ʻano i loko o ke ola o kēlā me kēia lā. ʻO ke kiʻi hōʻailona, i hōʻike ʻia ma nā hua leka nui, hōʻike i ka ʻuhane o ka hoʻomohala mau a ʻo ka hua leka o pālua hōʻike i ka mālama pōʻai, ʻo ia hoʻi ka hoʻohou mau loa. Hōʻike ka hoʻolālā piha i ka nani hanohano, e kūlana ana i ka ʻimi ʻana i ka hana nani a me ka maikaʻi. Hoʻohui ka hua leka kūloko i nā mea o nā nalu a me ka neʻe piʻi, hōʻike i kona mahalo i ka honua a me ka holomua mau. He ʻeleu ka hōʻailona, he mea hoʻomohala hou a he alakaʻi ma ka hana nani a me ka mālama ʻāina.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Hao

Ua lanakila ka hoʻolālā Seawool Papahana Hōʻailona i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Seawool Papahana Hōʻailona he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Seawool Papahana Hōʻailona no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
Nā Ana a me ka Hoʻopili: SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey.
Nā Lepili: Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
ʻEnehana Hana: The Branding project all done in Adobe Illustrator and Photoshop software.
Pilikia Hoʻolālā: The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
Noiʻi: Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
Hoʻoulu Manaʻo: The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
Ka Lōʻihi o ka Papahana: The Branding project commenced in Sept.2022 and concluded in May,2023.
Kaʻina Hana: The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
Nā Palapala Kuleana: Trademark: Creative Tech Textile Co., Ltd.
Nā Lālā Hui: ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC.
Nā Kuleana Kiʻi: All images copyright: Acdesign Associates International Co.,Ltd.