ʻO The Impression of Feixi Panela Hoʻolaha na Feixi Digital Culture and Media he mea lanakila hanohano loa o ka 2024 A' Design Award Hao ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
HaoKiʻi· 2024
The Impression of Feixi Panela Hoʻolaha
na Feixi Digital Culture and Media
Mea Kūʻai: Feixi Digital Culture and Media
Mea Lanakila A' Design Award Hao ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #160807Ka Hoʻolālā
E Pili Ana iā The Impression of Feixi Panela Hoʻolaha
ʻO Ka Hōʻailona o Feixi he panela hoʻolaha i hana ʻia e hōʻike i ka ʻike kūikawā o ka Kalana ʻo Feixi. ʻO nā hua palapala Kina no Feixi ke kumu koʻikoʻi o ke kiʻi, a ua kaha ʻia ma ke ʻano kākau hoʻonaninani (calligraphy). Hōʻike ka ʻaka pouli o ka hua palapala mua i ka hoʻolālā hale hou a me nā hoʻomohala hou, e like me nā alahaka, nā alaūlaeleele wikiwiki, a me nā hale. Hōʻike naʻe ka ʻaka pouli o ka lua o nā hua palapala i nā hale kahiko a me nā wahi moʻomeheu koʻikoʻi mai ka wā kahiko mai. Ua kaha lima ʻia ke kākau hoʻonaninani, a laila hui pū ʻia me nā kiʻi i koho ʻia ma o ka polokalamu hoʻoponopono kiʻi lolouila. He 297 mīlimika ka lōʻihi a 210 mīlimika ka laulā o kēia panela hoʻolaha.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Hao
Ua lanakila ka hoʻolālā The Impression of Feixi Panela Hoʻolaha i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā The Impression of Feixi Panela Hoʻolaha he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā The Impression of Feixi Panela Hoʻolaha no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Chinese character "Feixi" serves as the central visual element, presented in a bit of artistic calligraphic form. The silhouette of the character "Fei" reflects the influence of modern architecture and iconic developments in Feixi County, while the silhouette of the character "Xi" represents the ancient buildings with historical and cultural imprints. This form of representation evokes a shared impression of the city among both locals and nonlocals, fostering a sense of emotional connection in the community.
- Nā Ana a me ka Hoʻopili
- 297mmX210mm
- Nā Lepili
- Printed, Poster, Feixi, Design, Impactful, Visual
- ʻEnehana Hana
- Once the creative direction and visual presentation strategy are confirmed, a calligraphic typeface is first created in a hand-drawing form. Representative elements are then selected and transformed into images, which are seamlessly integrated into the font design to ensure a coherent style. Pro image editing software is used to compose the layout, thereby enhancing visual layers and ensuring a smooth reading experience.
- Pilikia Hoʻolālā
- The biggest challenge encountered in the design phase is to evoke emotional resonance and recognition from both new and long-time residents of Feixi at first glance. The key factor to achieving this lies in selecting the appropriate visual elements. For new residents, modernization and rapid progress are the aspects to highlight; for long-time residents, he deep historical and cultural legacy should be honored and exhibited.
- Noiʻi
- Feixi is home to some notable landmarks, including the Jinzhai Road Double A Daqiao Taohua Science and Innovation Valley Industrial Park. Among these, the Jinzhai Road Double A Bridge, a crucial transportation junction, was put into operation on June 2023. What the character “Xi” incorporates is significant historical and cultural sites of the county, such as the Sanhe Ancient Town and the former residence of Liu Ming, the first governor of Taiwan, both rich in history spanning over 2,500 years.
- Hoʻoulu Manaʻo
- Feixi County has a time-honored historical and cultural legacy, but economic pressures drove many young individuals to seek employment elsewhere. However, the local economy has been driven to the fast lane in recent years. The introduction and development of industries have not only boosted economic progress, but also brought about drastic changes within the city. The design team aimed to visually document these perceptible urban changes.
- Ka Lōʻihi o ka Papahana
- The project kicked off on December 2023 in Feixi, wrapped up on January 2024 in Feixi, and posters were placed in March 2024 on outdoor and physical platforms, including bus stop ads in Feixi County.
- Kaʻina Hana
- Upon the finalization of the design, the posters are placed on online and physical media platforms for public exposures. The inclusion of typical silhouette patterns, such as bridges, high-speed railways, and buildings, is visually associated with the title "Feixi”. These elements are crucial for effectively conveying information and conferring brand identity to the county.
- Nā Lālā Hui
- Creative Director: Liu Xinguang
Executive Director: Wei Wei
Designers: Wang Lei, Sun Hong, Xing Luyan, Zhao Chenyu
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.