ʻO Giao Hang Tiet Kiem Hoʻolālā Hōʻailona na M-N Associates he mea lanakila hanohano loa o ka 2024 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2024
Giao Hang Tiet Kiem Hoʻolālā Hōʻailona
Mea Kūʻai: M — N Associates
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #161550Ka Hoʻolālā
E Pili Ana iā Giao Hang Tiet Kiem Hoʻolālā Hōʻailona
ʻO ka hoʻololi ʻana o ka hoʻolālā hōʻailona Giao Hang Tiet Kiem (GHTK) e hōʻike pono ana i ka kaʻaʻike a me ka moʻomeheu Wiekanama. Mai ka hoʻoulu ʻana e nā huila kaʻa lio a me nā palapala ʻāina alanui liʻiliʻi, ʻo ka logotype i hoʻolālā hou ʻia a me ka hōʻailona Minomino Wiwoʻole e hāʻawi ana i ka hauʻoli a me ka hilinaʻi ma o ka hui pū kikokiko. Hōʻike ka typography neʻe i ka ikaika neʻe o nā ʻāina kūlanakauhale Wiekanama, me ka makemake e kani pū me nā poʻe kūpono ma ka wā kikokiko. Hoʻohālikelike kēia ala hou i ka hooilina me ka hoʻonauhiwa hou, e hopu ana i ke ʻano o ka ola kūlanakauhale ʻeleu o Wiekanama.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Giao Hang Tiet Kiem Hoʻolālā Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Giao Hang Tiet Kiem Hoʻolālā Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Giao Hang Tiet Kiem Hoʻolālā Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- Nā Ana a me ka Hoʻopili
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - Nā Lepili
- branding, logistic, dynamic, vietnam, green, digital
- ʻEnehana Hana
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- Pilikia Hoʻolālā
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- Noiʻi
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- Hoʻoulu Manaʻo
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- Ka Lōʻihi o ka Papahana
- The project was done within 6 months and was launched officially February 2024
- Kaʻina Hana
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- Nā Palapala Kuleana
- © M — N Associates 2024, Vietnam
- Nā Lālā Hui
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - Nā Kuleana Kiʻi
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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