ʻO Nai Pahu a me ka ʻŌmole ʻAila ʻŌliva na Antonia Skaraki he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2025
Nai Pahu a me ka ʻŌmole ʻAila ʻŌliva
Mea Kūʻai: A|S Strategy, Branding & Communication
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #161547Ka Hoʻolālā
E Pili Ana iā Nai Pahu a me ka ʻŌmole ʻAila ʻŌliva
Hoʻololi hou ka pahu Nai i ka paʻa a me ka loli ma o ka hoʻohana hou ʻana i ka pōhaku māmala i kiola ʻia i mau pahu kūikawā no ka ʻaila ʻōliva maikaʻi loa. Ma ka hoʻoulu ʻana e ka loli ʻana a Mikēlānekelo i ka pōhaku māmala i hoʻole ʻia i ke kiʻi kaulana ʻo Davida, kōkua kēlā me kēia pahu i mea hoʻailona o ka hana hou ʻana. ʻO ka Νai koʻikoʻi, he ʻAe ma ka ʻōlelo Helene, e kūʻē ana i ka ʻAʻole, i nā mana ʻino o ka hoʻole ʻana, e hōʻike ana i ka hiki no nā manawa ʻelua. ʻAʻole wale nō e pale ana kēia hoʻolālā i kāna mau mea i loko, akā lawe pū i kekahi leka nohona o ka manaʻolana a me ka ʻokoʻa, e hōʻike ana ʻo ka mea i kiola pinepine ʻia hiki ke lilo i mea hoʻoulu manaʻo kupaianaha loa no ka manaʻolana maikaʻi.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Nai Pahu a me ka ʻŌmole ʻAila ʻŌliva i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Nai Pahu a me ka ʻŌmole ʻAila ʻŌliva he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Nai Pahu a me ka ʻŌmole ʻAila ʻŌliva e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The Nai packaging is crafted from repurposed marble, making each piece unique and reinforcing the concept of transformation and reinvention. Inspired by Michelangelo's David, it symbolizes resilience by turning discarded materials into something extraordinary. The bold "Nai" (Yes) stands as a statement of defiance against rejection, encouraging second chances. This packaging not only protects its contents but also sparks a conversation about creativity, sustainability, and opportunity.
- Nā Ana a me ka Hoʻopili
- Width 200 x 200 x 200 mm / Marble Cube Box
- Nā Lepili
- Marble packaging, repurposed materials, water jet engraving, resilience design, sustainable packaging, premium olive oil, transformation, second chances, symbolic design, rejection
- ʻEnehana Hana
- The Nai packaging was created using discarded pieces of marble, which were carefully selected and shaped into a protective case for premium olive oil. The marble was processed and cut to precise dimensions to ensure the safety and integrity of the product. The name Nai was engraved using advanced water jet engraving technology, allowing for precision and clean lines. This method highlights both the sustainability of using reclaimed materials and the craftsmanship involved in transforming marble into a functional and symbolic piece.
- Pilikia Hoʻolālā
- The greatest challenge of the Nai project was transforming discarded marble into functional packaging while simultaneously conveying a powerful social message. Creatively, we aimed to use the material’s journey from rejection to reinvention as a symbol of resilience. Marble, a heavy and rigid material, required careful shaping into a protective case without compromising its integrity, while also delivering the message of second chances. Additionally, balancing sustainability in sourcing discarded marble and using water jet engraving for precision were key technical challenges.
- Noiʻi
- We searched for pieces of marble that were rejected and were going to the rubbish bin. We gave them a chance to be something useful. And showed people how beautiful they are at the same time. They became the safeguards for a vulnerable bottle of olive oil.
- Hoʻoulu Manaʻo
- The Nai project was inspired by the concept of transformation and resilience, drawn from the story of Michelangelo’s David, where the artist repurposed a rejected piece of marble into an iconic masterpiece. This idea of giving new life to discarded materials resonated with our vision to create packaging that symbolizes reinvention. Additionally, the project draws from the philosophy of embracing second chances, and challenging rejection with the affirmative Nai meaning Yes to inspire optimism and defiance in the face of adversity.
- Ka Lōʻihi o ka Papahana
- The project started in October 2023 in Athens, Greece and finished in January 2024 in Athens, Greece.
- Kaʻina Hana
- A hard case which protects the valuable olive oil. The user opens the upper part which is sealed to the body by magnets and is able to take the glass bottle that is secured inside the coarse marble box.
- Nā Palapala Kuleana
- Copyrights belong to Antonia Skaraki, 2024
- Nā Kuleana Kiʻi
- Image #1 : Marios Antonopoulos
Image #2 : Marios Antonopoulos
Image #3 : Marios Antonopoulos
Image #4 : Marios Antonopoulos
Image #5 : Marios Antonopoulos
Kākoʻo ʻIa
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Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
