Beta Backpack ʻEke Kameʻa by Lily Zhang is a highly esteemed winner of the very prestigious 2025 A' Design Award Keleawe in Hoʻolālā Mea Paʻi Kiʻi a me Lako Paʻi Kiʻi Competition Category.

KeleaweLako Paʻi Kiʻi· 2025

Beta Backpack ʻEke Kameʻa

by Lily Zhang

A' Design Award Keleawe Winner in Lako Paʻi Kiʻi Category

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Verified Award Winner

Verify Award Status for #161879

View at A' Design Award Press Release Award Badge

Colors

The Design

About Beta Backpack ʻEke Kameʻa

Hoʻolālā ʻia kēia ʻeke kua kameʻa me ka noʻonoʻo nui e hoʻokō i nā pono o nā poʻe kiʻi a me nā mea hoʻohana lā a pau. Me ke kūlana loko kaʻawili, ka hiki nui e mālama, a me ka hana ikaika ʻia, hoʻololi ʻo ia i nā ʻano hoʻohana like ʻole—inā no nā huakaʻi pōkole, ka hele lā a pau i ka hana, a i ʻole nā manawa kiʻi ʻoihana. Hōʻoia kāna hoʻolālā i ka mālama palekana a hoʻonohonoho ʻia o nā lako, ka loaʻa māmā o nā mea hana, a me ka ʻoluʻolu o ka hāpai i ka lā holoʻokoʻa.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Beta Backpack ʻEke Kameʻa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Beta Backpack ʻEke Kameʻa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Beta Backpack ʻEke Kameʻa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This camera bag has a detachable central divider. For short trips or commuting, users can place clothes and other items in the upper compartment and camera gear in the lower compartment, keeping everything organized and protected. Removing the divider creates a larger space for equipment like stabilizers or drones.
Dimensions & Packaging: The product dimensions are: 300mm x 170mm x 440mm.
Tags: Photography, Travel, Commuting, Backpack, Camera Bag
Production Technology: The backpack uses environmentally friendly biodegradable film materials, which are also easier to clean, enabling the product to maintain a good appearance for a longer period and extending its lifespan.
Inspiration: Our users need backpacks for both commuting and traveling, which require different items and space. To meet these needs, we designed a structure with detachable partitions. The backpack features waterproof-coated fabric and a flip cover to protect the main compartment from rain and splashes.
Project Duration: The project started in Shenzhen in September 2022 and was completed in Shenzhen in January 2023.
Team Members: Industrial Designer: Liu Taorong
Project Manager: Yuan Tao

Read the Press Release