ʻO What Next Hōʻailona Pūnaewele Oihana na Marko Stanojevic he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2025
What Next Hōʻailona Pūnaewele Oihana
Mea Kūʻai: Zero Bureau
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #164675Ka Hoʻolālā
E Pili Ana iā What Next Hōʻailona Pūnaewele Oihana
Loaʻa ka hopena ʻikena hope ma ka lawe ʻana i kahi hōʻailona a hoʻololi iā ia i kahi kaha nīnau ma ka waiho ʻana iā ia ma luna o kahi huinahā liʻiliʻi ma lalo (he ʻāpana 1/4 i unuhi ʻia mai kahi huinahā nui ma luna aʻe) a hoʻokau iā ia ma kahi kiko hāʻule me ka noho mau i ka kaulike, e hana ana i kahi ʻike ʻikena o ka paʻakikī me kahi hoʻonohonoho hou uuku o nā ʻāpana. ʻO ka logo What Next, a me ka inoa, he manaʻo kūʻē, he nīnau a he pane pū i ka manawa hoʻokahi, e hana ana i ka huikau. Ma kona iho wale, ʻo ka hōʻailona-logo he hemahema maʻalahi a kūkulu ʻia a he waʻa hoʻokaʻakaʻa pololei, e hoʻāʻo ana e hana i ka nui me ka hoʻoikaika uuku.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā What Next Hōʻailona Pūnaewele Oihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā What Next Hōʻailona Pūnaewele Oihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā What Next Hōʻailona Pūnaewele Oihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
- Nā Ana a me ka Hoʻopili
- Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
- Nā Lepili
- Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
- ʻEnehana Hana
- It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
- Pilikia Hoʻolālā
- Breathing life into a business consultancy and giving it an emotional layer.
- Noiʻi
- Analysis of peer institutions and companies.
- Hoʻoulu Manaʻo
- What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
- Ka Lōʻihi o ka Papahana
- Designed in late 2023.
- Nā Lālā Hui
- Marko Stanojevic
- Nā Kuleana Kiʻi
- Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.
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