Fabrika Coffee Pahu Hoʻopuni by Eugene Wysota and Helen Trophimova

Fabrika Coffee Pahu Hoʻopuni by Eugene Wysota and Helen Trophimova is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2025

Fabrika Coffee Pahu Hoʻopuni

by Eugene Wysota and Helen Trophimova

Client: Shokoladnitsa

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #164694

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Fabrika Coffee Pahu Hoʻopuni

ʻO ka mea nani koʻikoʻi o ka pahu hoʻopuni ʻo ia ka puka ʻoki i hana ʻia e like me nā lae o ka mīkini wili kope ma ka hoailona. Hāʻawi kēia hiʻohiʻona hoʻolālā i ka hiki ke ʻike maopopo ʻia nā pū kope, a hāʻawi pū i kekahi hopena ʻike kūʻokoʻa e kilo ana i ke kūloaʻa maikaʻi o ka huahana. Hoʻokaʻawale ka papa waihoʻoluʻu kūʻokoʻa i nā hui kope ʻokoʻa a hoʻonui i ka nani o ka pahu ma ka pākaukau kūʻai. Ua hoʻolālā ʻia ke kau ʻana o ka kikokikona e hāʻawi i ka ʻike māʻalahi a pōkole e pili ana i ka pae pulehu ʻana, nā ʻano ʻono, a me ka kūloaʻa, me ka mālama pū ʻana i ka nani maʻemaʻe a māʻalahi.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Fabrika Coffee Pahu Hoʻopuni i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Fabrika Coffee Pahu Hoʻopuni he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Fabrika Coffee Pahu Hoʻopuni e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The key feature is a decorative die-cut window in the shape of the logo symbol, representing coffee grinder blades. Through this window, the beans are visible, creating a signature visual effect and emphasizing the product's natural quality. The color palette helps differentiate varieties, and the text provides essential information on the roast and flavor.
Dimensions & Packaging: The packaging measures 120 mm x 80 mm x 250 mm and is made from recycled cardboard with a density of 350 grams per square meter. A matte finish with UV varnish is applied to enhance durability. The inner surface is treated to preserve the product's aroma. The packaging holds 250 grams of coffee and is equipped with a resealable ziplock for reuse.
Tags: coffee packaging, minimalism, natural product, sustainable design, branding, die-cut window, coffee beans, modern packaging design
Production Technology: The design was created using offset printing on high-quality recycled paper, combined with a die-cut window to emphasize the brand logo and showcase the product. The clean typographic layout follows minimalist principles to create a balance between visual appeal and functionality. We used eco-friendly inks and techniques to ensure the sustainability of the packaging without compromising durability or appearance.
Design Challenge: The main creative challenge was finding a balance between classic and modern packaging design. Limitations in production capabilities and available materials also posed difficulties, as it was necessary to maintain high-quality standards while minimizing costs.
Research: The research began with studying traditional design and modern trends in coffee packaging design. We conducted a survey among consumers about their preferences for packaging design and functionality. Based on the survey results, concepts were developed using a data-driven design methodology. As a result of the research, a minimalist packaging with functional elements, such as a window showcasing the natural product, was chosen.
Inspiration: The coffee trend today is possibly at its highest point of popularity in history. There are countless truly interesting design options in the segment. However, our goal was not to compete for the title of most innovative design in this race. We wanted to create a clear image that would appeal to both classic coffee enthusiasts and representatives of the new wave. Our aim was for the style to reflect the time-tested values of the coffee brand while being visualized in a contemporary language.
Project Duration: The project started in January 2022 in Moscow and was completed in May 2022
Operation Flow: The Fabrika Coffee packaging is designed for convenient and reusable use. The ziplock seal allows the package to be easily opened and closed, maintaining product freshness. The window on the front, through which the coffee beans can be seen, helps consumers assess the product's quality. The packaging is compact and easily stored on a shelf, making it convenient for use at home or in cafés.
Patents: Trademark by Shokoladnitsa LLC.
Team Members: W Design Bureau
Creative Director: Eugene Wysota
Graphic Designer: Helen Trophimova
Image Credits: mockups by Creatsy