DH Seasons in Bloom Hōʻailona ʻAnameala by Lets Art Hong Kong Limited

DH Seasons in Bloom Hōʻailona ʻAnameala by Lets Art Hong Kong Limited is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Waiwai Moʻomeheu a me ʻOihana Moʻomeheu Competition Category.

KalaWaiwai Moʻomeheu· 2025

DH Seasons in Bloom Hōʻailona ʻAnameala

by Lets Art Hong Kong Limited

Client: Donghu Group

A' Design Award Kala Winner in Waiwai Moʻomeheu Category

35,597

Verified Award Winner

Verify Award Status for #165628

View at A' Design Award Press Release Award Badge

Colors

The Design

About DH Seasons in Bloom Hōʻailona ʻAnameala

E hui pū palupalu ana ka papa hōʻailona ʻanameala palena ʻia a ka hui Lets Art i ka wehewehe hana noʻeau a me ka waiwai hoʻohana, e hana ana i kahi ʻike hōʻiliʻili kūikawā. Hōʻike kēlā me kēia mea i ka hana noʻeau lima akamai loa ma ka ʻanameala, i hoʻoulu ʻia e ka nani loli mau o nā kau ʻehā, e pā ana i ka ʻeleu o ka kau ulu, ka pumehana o ke kau wela, ka waiwai o ka kau haule lau, a me ka lāʻī o ka hooilo. Ma ka hui pū ʻana, pena lākou i kahi kiʻi ola o ke awalau o ka honua, e hōʻike ana i ka nani o kēlā me kēia kau a mālama i nā hoʻomanaʻo aloha.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā DH Seasons in Bloom Hōʻailona ʻAnameala i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā DH Seasons in Bloom Hōʻailona ʻAnameala he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā DH Seasons in Bloom Hōʻailona ʻAnameala e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The limited edition enamel series of badges designed and created by the Lets Art team cleverly combines art and practicality to bring a unique commemorative experience. Each badge uses exquisite enamel craftsmanship and is inspired by the beauty of the four seasons: the vitality of spring, the warmth of summer, the abundance of autumn, or the tranquility of winter, forming a flowing picture of the four seasons. These badges make every season shine in life, become a witness to precious memories
Dimensions & Packaging: Main Badge Dimensions: 38 × 38 × 2 mm
Four Seasons Badge (Each): 33 × 33 × 2 mm
Craftsmanship: Alloy Material + Enamel Coloring
Tags: Seasons In Bloom, The Charm Of The Four Seasons, Enamel, badge
Production Technology: This Four Seasons badge collection is crafted from alloy and meticulously colored with enamel. Some badges feature up to eight custom colors, with exceptionally fine coloring areas that demand the highest level of precision. This intricate craftsmanship highlights both the artistry and dedication behind each piece.
Design Challenge: The most challenging aspect of this design project was the intricate coloring process, with each enamel badge requiring up to 6-9 spot colors in very small areas. With a total of over 40 color variations across the five badges, achieving the desired precision was technically demanding. To overcome this, we conducted numerous technical samples and iterations, refining the process and enhancing quality control. Ultimately, we successfully produced and delivered tens of thousands of sets on time for the group's 40th-anniversary event.
Research: To celebrate the group’s 40th anniversary, we conducted in-depth research through surveys and discussions to understand audience preferences. Moving beyond conventional corporate gifts, we created a unique enamel badge collection inspired by the four seasons, symbolizing vitality, change, and continuity. Inspired by the global trend of exchanging pins at major events to foster connection and belonging, the design enhances identity and emotional resonance. More than a keepsake, it strengthens engagement, serving as an elegant accessory that enhances brand culture at key events.
Inspiration: The design inspiration comes from modern people's love for exquisite life and beautiful things. Lets Art has created a limited edition enamel series badge with the theme of four seasons. It is not only a tribute to the beauty of nature, but also a tribute to the love of life.
Project Duration: This 40th anniversary cultural and creative project began in April 2024 in Shanghai, China. It was first unveiled at the 10th Donghu Food Festival on August 30, 2024, and officially launched to the public on October 28, 2024.
Operation Flow: The limited edition enamel badge can be worn on suits, formal attire, or accessories, serving as an elegant seasonal accent or a distinctive symbol for major events. As part of the group's culture, it is more than just a keepsake, it represents daily interactions, carries the brand's story, and connects employees and guests, commemorating meaningful moments together.
Image Credits: LETS ART HONG KONG LIMITED