Goldwin Headquarters Hoʻonani Keʻena Loko by Good Place and Maf

Goldwin Headquarters Hoʻonani Keʻena Loko by Good Place and Maf is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.

KalaLoko Hale· 2025

Goldwin Headquarters Hoʻonani Keʻena Loko

by Good Place and Maf

A' Design Award Kala Winner in Loko Hale Category

20,641

Verified Award Winner

Verify Award Status for #165662

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Goldwin Headquarters Hoʻonani Keʻena Loko

Ka papahana hoʻoneʻe keʻena nui o Goldwin, he hui e hoʻomohala ana i nā ʻāpana honua kūʻai e like me The North Face, ua hana i kahi wahi keʻena hoʻohui ʻia o 6,000 mika huapalena. ʻO kēia wahi hou he paepae no ka kamaʻilio ʻana a he kahua no ka hoʻolaha honua o Goldwin. E like me ka hoʻohiki o ka hui i ka ʻoiaʻiʻo, ua hoʻohana ʻia nā mea kino maoli wale nō no nā mea hoʻopau āpau. ʻO ka manaʻo hoʻolālā e manaʻo ana i ka hoʻokuʻi lokahi ʻana o nā papa ʻeono i kahi mea hoʻokahi, e like me kahi lāʻau hoʻokahi, e hana ana i kahi hoʻonohonoho wahi ola me nā hōʻike ʻokoʻa ma kēlā me kēia papa.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Goldwin Headquarters Hoʻonani Keʻena Loko i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Goldwin Headquarters Hoʻonani Keʻena Loko he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Goldwin Headquarters Hoʻonani Keʻena Loko e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project incorporates traditional Japanese techniques, such as plastering, mud walls and borrowed scenery, and uses natural materials for all finishing materials. This approach reflects a sincere commitment to authenticity. The use of plastering for floor and furniture finishes demonstrates a respect for craftsmanship. Additionally, the integration of the interior with the outdoors creates a sense of openness and harmony with the surrounding environment.
Dimensions & Packaging: 41500mm×55400mm×21185mm
Tags: Office, Office Interior, Workplace, Workspace, OfficeDesign
Production Technology: The entrance features a textured rammed earth finish layered horizontally and irregularly shaped natural stones that express a vibrant and powerful sense of life, contrasting with the linear ceiling lighting and stone materials. Some floors feature abundant wood to promote comfort, while others showcase a minimalist design with exposed base materials like LGS, resulting in a diverse office environment.
Design Challenge: The primary challenge was in utilizing these non-uniform natural materials effectively. Through a detailed examination of the touch, shape, and texture of the materials, we ensured that the final product met the highest standards of fit and warmth. We meticulously arranged the veneer, cut from the same tree in the order it was harvested, to ensure a cohesive piece. Another challenge was creating a cohesive look while reusing over 80% of the furniture collected from various offices.
Research: Through site visits to client stores and labs, we gained insight into the brand's philosophy by observing the production process. Field research was conducted on the surrounding environment and the movement of passersby, considering the view of the office from Aoyama Street as a tool for brand communication. Additionally, 3D rendering tools were employed to present images to the client, facilitating discussions to ensure there was no discrepancy.
Inspiration: Goldwin's design incorporates 3 brand concepts: "Life with Nature," "Do More with Less," and "Dedication to Detail." These concepts encourage a sense of unity with nature and the development of shared values, promote new ideas born from minimalism, and emphasize uncompromising attention to materials and details, respectively. Based on these ideas, the design imagines a "strongly growing tree" throughout 6 floors, changing the spatial composition on each floor to create a creative space.
Project Duration: The project started in March 2023 and finished in May 2024 in Tokyo, Japan
Operation Flow: The office has been designed to incorporate features specialized for the use of each floor, with the aim of accommodating the diverse tasks of employees. The press room and coworking space are located adjacent to each other to facilitate seamless and lively communication. The upper floors feature a minimalist interior design and highly adaptable furnishings, fostering an environment conducive to creative discussions.
Team Members: Designer: Saori Takata(GOOD PLACE)
Designer: Ryota Unno(GOOD PLACE)
Designer: Toshiya Maekawa(Maf)
PM: Yosuke Kunii(GOOD PLACE)
PM: Haruna Kageyama(GOOD PLACE)
Image Credits: Photographer: Keiko Chiba (Nacasa & Partners)