Onshore Roasters Hōʻailona Waihona by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.
KalaKiʻi· 2025
Onshore Roasters Hōʻailona Waihona
Client: Cansu Dagbagli Ferreira
A' Design Award Kala Winner in Kiʻi Category
Verified Award Winner
Verify Award Status for #168645The Design
About Onshore Roasters Hōʻailona Waihona
ʻO ka ʻike hōʻailona o Onshore Roasters e hōʻike ana i ka lokahi o ka hanohano, ke ʻano kūlohelohe, a me ka hoʻomau ʻana. Hoʻohui ka hōʻailona i ka hua kope, nā kukuna lā, a me nā nalu, e hōʻike ana i ka hana kuʻuna o kekahi kakahiaka kūpono ma ke kai. ʻO ka palette honua i koho pono ʻia a me ka pahu ʻōmole pepa i hana hou ʻia e hoʻoikaika i ka hoʻokō ʻana o ka hōʻailona i ka nani a me nā waiwai mālama ʻāina. Hoʻoulu ʻia e ke ʻano nohona moku peʻa, ke kaulike nei ka hoʻolālā i ka maʻalahi a me ka noʻeau, e hana ana i kahi pilina kūpaʻa ma waena o ke kope maikaʻi a me nā wai ākea.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Onshore Roasters Hōʻailona Waihona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Onshore Roasters Hōʻailona Waihona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Onshore Roasters Hōʻailona Waihona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
- Dimensions & Packaging
- The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
- Tags
- coffee, yacht, sea, logo design, branding, packaging
- Production Technology
- The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
- Design Challenge
- The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
- Research
- Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
- Inspiration
- The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
- Project Duration
- From September 2023 to March 2024
France - Operation Flow
- Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.
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