Mazuque Comfort ʻAnimeikana 3D by Mateus Morgan de Aguiar

Mazuque Comfort ʻAnimeikana 3D by Mateus Morgan de Aguiar is a highly esteemed winner of the very prestigious 2025 A' Design Award Kala in Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani Competition Category.

KalaKiʻiʻoniʻoni· 2025

Mazuque Comfort ʻAnimeikana 3D

by Mateus Morgan de Aguiar

Client: Morgan Studio

A' Design Award Kala Winner in Kiʻiʻoniʻoni Category

41,074

Verified Award Winner

Verify Award Status for #170105

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mazuque Comfort ʻAnimeikana 3D

Ua hana ʻia kēia papahana e hoʻike i nā ʻano a pau o ka huahana ma ke ala hana noʻeau. He mea e hoʻomaopopo ai akā ʻaʻole hoʻonaukiuki. ʻO ka pahuhopu, he hoʻike i ka maha o ka huahana. ʻO ka hana noʻeau i hoʻoulu ʻia e nā kiʻi pena a me nā hana kahiko, lawe pū me ia i ka pilina hohonu me ka poʻe i manaʻo ʻia. ʻO ka hoʻoulu ʻana mai nā hana kiʻi nui, he hana mahalo i ka moʻomeheu, a i ka manawa like, ke ʻimi nei i ka hoʻohou.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Mazuque Comfort ʻAnimeikana 3D i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Mazuque Comfort ʻAnimeikana 3D he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Mazuque Comfort ʻAnimeikana 3D e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project was made to show all the features of the product in a creative way. Being a informative but without being annoying. The purpose was to show how comfortable the product is.
Dimensions & Packaging: 1920 x 1080px
Tags: 3d boot, cgi shoe, shoe, shoe modelling, 3d shoe
Production Technology: The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and C4D and Houdini for simulations
Design Challenge: The hardest part was making the elements composition and also the simulations, to reach the feel that we wanted for this job.
Research: The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
Inspiration: Art inspired by paintings and classical works carries with it a deep connection with the target audience. Taking inspiration from great works of painting is a gesture of reverence for tradition, while at the same time seeking to innovate.
Project Duration: 2 months, Franca, Brazil
Operation Flow: The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
Team Members: Director: Mateus Morgan
Client: Mazuque
Briefing: Rafael Banhareli
3D modelling and texturing: Mateus Morgan, Carlos Masson
Animation: Mateus Morgan
Simulations Mateus Morgan, Rafael Moco
Sound Design Samuel Simionato