ʻO Honki Factory Hōʻailona Hiʻohiʻona na Daichi Takizawa he mea lanakila hanohano loa o ka 2025 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2025
Honki Factory Hōʻailona Hiʻohiʻona
Mea Kūʻai: Honki Factory Co.,Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #170847Ka Hoʻolālā
E Pili Ana iā Honki Factory Hōʻailona Hiʻohiʻona
ʻO ka manaʻo, ʻo ia ka Wehe ʻAna i ka Ala, ke Ala Honki. Wehewehe ʻia ʻo Honki ma ke ʻano he Koʻikoʻi, he pahuhopu maopopo a me ka hana ʻana i nā māhele paʻa e hiki i ia mea. ʻO ka poʻe i akamai loa i ke ala hoʻonohonoho ʻia no ka hoʻomohala ʻoihana e hiki ke hana i nā ala hou. ʻO ka makemake e hoʻoulu i nā kānaka Honki he nui, ua hōʻike ʻia ma ka pahu ʻano H, e hōʻailona ana i ka hoʻonohonoho ʻana, a me ka hua palapala inoa, i hoʻoulu ʻia mai ka hale hana, e hōʻike ana i ka hana ʻana. Hōʻike ka hoʻolālā loli o ka hōʻailona a me ka hua palapala i ka loli pono ma nā ʻoihana a me nā kahua a pau.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Honki Factory Hōʻailona Hiʻohiʻona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Honki Factory Hōʻailona Hiʻohiʻona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Honki Factory Hōʻailona Hiʻohiʻona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The logo reflects the concept of a "Establishing entrepreneurship training centers" where various people, both corporate and individual, can learn about entrepreneurship and increase the number of people willing to take on challenges. The logo was inspired by the "frame" representing the shape of new businesses and the "factory" symbolizing production. The adaptable "H" shaped symbol mark and the variable design of the logotype express that the company can support any type of business.
- Nā Ana a me ka Hoʻopili
- The visual design was created using Adobe Illustrator, and the corporate font was made with the font creation software Glyphs.
- Nā Lepili
- VI, Visual Identity, Logo, Symbol, Corporate font, Poster, Website, Stationery, Variable
- ʻEnehana Hana
- "Honki" means "Seriousness," and its passion and spirit of challenge are represented by the bold color red. Both the symbol mark and logotype have a variable design, showing that Honki Factory's services can adapt to any business size or industry. The symbol mark features an open door shape within the frame, symbolizing new opportunities for all companies.
- Pilikia Hoʻolālā
- The biggest challenge was how to implement the newly created visual identity. The company's members are not designers, and the application they use most is PowerPoint. To make the VI easy to use, we created PowerPoint templates where users only need to replace text. We also predefined the corporate fonts and colors. Background images for video conferencing and business cards were designed to allow simple text updates, ensuring that anyone can effectively represent Honki Factory Co.,Ltd's corporate identity, regardless of their role.
- Noiʻi
- I focused on enhancing the quality of the details. The logo was carefully examined for aspect ratio, the thickness of vertical and horizontal strokes, and optical balance. For the corporate font, in addition to optical adjustments, each character's width and side spacing were precisely calculated. Over 500 test patterns were evaluated during this process. As a result, I won the Silver Award at the Graphis Design Awards 2025 (USA) and were featured in the Japan Typography Yearbook 2025, enhancing Honki Factory Co.,Ltd's brand value.
- Hoʻoulu Manaʻo
- Honki Factory needed to update its visual identity to achieve its vision of "Establishing entrepreneurship training centers." The specific goals were to gain credibility from large corporations and to enhance the company's branding for recruitment. Therefore, a visual identity that represents the company's vision was essential.
- Ka Lōʻihi o ka Papahana
- This project started in June 2022 and was completed in March 2024.
- Kaʻina Hana
- After changing the visual identity, despite having only about 10 employees, the company secured service agreements with over 30 major Japanese corporations within a year. This proves that the visual identity is effective and gives large companies a sense of trust and credibility.
- Nā Kuleana Kiʻi
- Image #1, Art director Daichi Takizawa, Corporate Logo , 2024
Image #2, Art director Daichi Takizawa, Corporate Font, 2024
Image #3, Art director Daichi Takizawa, Website, 2024
Image #4, Art director Daichi Takizawa, Name card, 2024
Image #5, Art director Daichi Takizawa, Poster, 2024
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