Dr Dancheva Hoʻololi Hou Pūnaewele by Maria Burgelova - More By Us

Dr Dancheva Hoʻololi Hou Pūnaewele by Maria Burgelova - More By Us is a highly esteemed winner of the very prestigious 2025 A' Design Award Hao in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

HaoPūnaewele· 2025

Dr Dancheva Hoʻololi Hou Pūnaewele

by Maria Burgelova - More By Us

Client: Dr Dancheva

A' Design Award Hao Winner in Pūnaewele Category

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Colors

The Design

About Dr Dancheva Hoʻololi Hou Pūnaewele

ʻO ka hoʻololi hou pūnaewele no Kuka Dancheva, he kauka akamai ma ka ʻepikema ʻili a me nā māʻi hoka, e hōʻike ana i kahi ala noʻonoʻo no ka hui pū ʻana o ka ʻike lāʻau a me ka ʻike o ka mea hoʻohana. Hana ʻia kahi kula kikohoʻe e hoʻokuʻu pono ana i ka pololei lāʻau a me ka ʻoluʻolu o ka maʻi. Ua hoʻohālike ʻia ka hoʻolālā nānā me kahi papa waihoʻoluʻu mālie i koho ʻia me ka akahele. Hana lokahi nā kala palupalu, ʻoluʻolu, a me ka mehana mālie e hoʻokumu i ka manaʻo mālie. Hana kūpono kēia koho waihoʻoluʻu mākaukau i kahi kaula hoʻokipa a hōʻoluʻolu. Hana nā kiʻi pili i ka manaʻo hui pū.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Dr Dancheva Hoʻololi Hou Pūnaewele i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Dr Dancheva Hoʻololi Hou Pūnaewele he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Dr Dancheva Hoʻololi Hou Pūnaewele no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The website for Dr. Dancheva balances clinical expertise with patient empathy. It innovates by integrating extensive medical articles with relatable imagery, fostering trust. The design employs a calming pastel palette and clean UI, mitigating patient anxiety while delivering comprehensive information. Key strengths include its user-friendly booking, accessible location details, and visually impactful before-and-after showcases.
Dimensions & Packaging: The website is responsive, adapting to various screen dimensions. Developed on WordPress with Elementor, it utilises a modular grid system for flexible content display. Image files are optimised for web, maintaining resolution while minimising file size. Content is structured for SEO, ensuring accessibility and discoverability. Technical properties include cross-browser compatibility ensuring a seamless user experience across devices.
Tags: dermatology website, venereology website, WordPress design, Elementor, responsive design, medical website, patient-centric design, aesthetic dermatology, skin health, online booking
Production Technology: The website, initially on WordPress, was redesigned and optimised utilising Elementor for seamless content management and future updates. This approach allowed for a streamlined workflow, ensuring the preservation of existing information while enhancing the user interface. Design methodologies focused on responsive layout and intuitive navigation. Elementor's capabilities were leveraged to create a modular structure, enabling precise visual adjustments and efficient content population. Image optimisation was performed to enhance loading speeds, ensuring a smooth user experience. This strategy balanced technical efficiency with design refinement, providing a user-friendly platform.
Design Challenge: The core challenge was balancing clinical accuracy with patient comfort. Presenting sensitive medical information without causing distress required a nuanced approach. Overcoming the inherent tension between unfiltered medical truth and empathetic design was difficult. We needed to integrate extensive existing content while creating a modern, accessible interface tested our design methodology. Striking the right visual tone, avoiding overly clinical imagery, while maintaining informative value and trust, was the most complex hurdle.
Research: Comparative website research aimed to optimise patient engagement.

Objectives: analyse successful medical websites and translate best practices for a dermatology/venereology context.

Methodology: comparative analysis, focusing on information architecture, visual design, and content presentation.

Data collection: website audits, competitor analysis, and review of design guidelines for medical websites.

Results: identification of effective strategies for balancing clinical information with user-friendly design. Insights: prioritising clear navigation, relatable imagery, and calming aesthetics enhances patient trust and accessibility.

Impact: a website that effectively communicates medical expertise while fostering a reassuring online experience, positively influencing patient engagement and clinic perception.
Inspiration: The core inspiration for the Dr. Dancheva website redesign stemmed from the critical need to bridge the gap between clinical dermatology's inherent complexity and the patient's desire for comfort and understanding. Dr. Dancheva's unwavering commitment to holistic patient care provided the fundamental driving force, inspiring a design approach that prioritized demystifying medical information.

Inspiration was drawn from a deep exploration of patient psychology, specifically how visual and interactive elements impact user perception in a sensitive medical context. This research illuminated the need for a calming visual language and an intuitive, user interface. The desire to mitigate patient anxiety, often associated with medical information, directly influenced the selection of a soft pastel palette.
Project Duration: The project stared on 21st of January 2024 in Sofia, Bulgaria.
Operation Flow: Users navigate easily through improved menus, finding information on skin conditions and treatments. Booking appointments is simple, with a dedicated section. Relatable images and calming colours create a welcoming experience. Articles are organised for easy reading, and a search bar allows quick access to specific topics. Before-and-after photos show real results, building trust. The website adapts to any device, ensuring a smooth experience whether on a phone, tablet, or computer. This user-friendly approach empowers patients to manage their skin health with ease.
Team Members: Creative Director: Maria Burgelova
Lead Designer: Maria Yordanova
Senior Designer: Valeria Petrova
Senior Designer: Bozhidar Hadzhiev
Graphic Designer: Beloslava Ivanova
Graphic Designer: Boris Savev
Copywriter: Elisaveta Vakavchieva
Image Credits: All credits are in the PDF.