ʻO Prepd ʻIkena Waihoʻoluʻu: Brand Identity na Cansu Dagbagli Ferreira he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2026

Prepd ʻIkena Waihoʻoluʻu: Brand Identity

na Cansu Dagbagli Ferreira

Mea Kūʻai: Cansu Ferreira

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

7,530

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181178

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Prepd ʻIkena Waihoʻoluʻu: Brand Identity

Book Text: He kahua hoʻopuka meaʻai hou ʻo Prepd e hoʻololi ana i nā meaʻai a nā influencer kikohoʻe i mau meaʻai i hoʻomākaukau ʻia ma ke ʻano ʻoihana. Kau ʻia kona ʻano ma luna o kahi nani wiwo ʻole a hou i hoʻolālā ʻia e hoʻokahuli i ke kahua ʻenehana meaʻai. Me ka hōʻike ʻana i kahi logotype akamai me kahi pā kālua i loko o ka hakahaka a me kahi papa waihoʻoluʻu ʻōmaʻomaʻo a līmuka kūʻēkuʻē kiʻekiʻe, hoʻohanohano ka brand i ka pilina ma waena o nā mea hana a me nā mea kūʻai. Ma o ke kiʻi paʻi mua-kanaka hōʻike a me ka geometry maʻemaʻe, hoʻololi ʻo Prepd i ka hana ʻimi ʻana i kahi ʻike ʻaina lako maoli a kiʻekiʻe.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Prepd ʻIkena Waihoʻoluʻu: Brand Identity i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Prepd ʻIkena Waihoʻoluʻu: Brand Identity he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Prepd ʻIkena Waihoʻoluʻu: Brand Identity i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Prepd is a cloud kitchen marketplace bridging digital creator culture with tangible culinary experiences. It allows users to order influencer curated recipes prepared by professional chefs. The identity features a clever logotype with a negative space frying pan within the letter "p," symbolizing the behind the scenes. Using a disruptive forest green and lime palette, the design moves away from typical fast food aesthetics to position itself as a premium, personality driven taste platform.
Nā Ana a me ka Hoʻopili: Colors selected in all systems: RGB, CMYK and Pantone to ensure the maximum loyalty.
Nā Lepili: food, app, delivery, digital, modern, colorful
ʻEnehana Hana: The project utilized a "Diverge and Converge" design thinking methodology. During the Diverge phase, extensive UI/UX audits of food delivery competitors were conducted to identify visual fatigue in the sector. In the Converge phase, custom vector work in Adobe Illustrator was used to refine the negative-space logo for scalability across digital icons and physical touchpoints like branded items. Extensive photographic art direction was applied to ensure a "human-first" aesthetic across billboards and social assets.
Pilikia Hoʻolālā: The primary challenge was creating a brand that felt as vibrant as social media content without appearing "cheap" or "temporary." As a cloud kitchen, the brand lacks a physical restaurant space, so the packaging and digital presence had to carry the entire weight of the brand's premium positioning. Overcoming the "sterile" perception of food-tech required a human-first photography style and a sophisticated color palette that feels grounded in quality (Deep Green) while remaining energetic (Lime).
Noiʻi: Type: Qualitative Consumer Behavior Research. Objectives: To bridge the gap between social media engagement and food consumption. Methodology: Social media sentiment analysis and trend mapping. Tools: Competitive landscape auditing and mood-board testing. Participants: Gen Z and Millennial "foodie" demographics. Results: Identified that users feel a strong emotional connection to influencer content but lack accessible ways to taste it. Insights: A confident, "loud" visual identity increases brand trust in the cloud-kitchen model. Impact: The design creates a new retail category for "Creator-Led Dining."
Hoʻoulu Manaʻo: The project is inspired by the modern phenomenon of scrolling for taste, where food lovers crave recipes seen on social media but lack the time or skill to replicate them. The design language draws from "digital to physical" transitions, mirroring the energy of influencer content—bold, candid, and high-impact. The minimalist geometric system was inspired by professional kitchen precision, while the playful typography and hidden symbols reflect the joy and creativity found in food curation.
Ka Lōʻihi o ka Papahana: 6 months, France and Saudi Arabia
Kaʻina Hana: For Prepd, the interaction bridges the digital and physical worlds through a seamless three-step flow: discover, order, and experience. Users browse a curated marketplace of dishes they have seen online, the recipes from their favortie influencer. Upon delivery, the branding takes center stage; the clever frying pan logo on the packaging signals a transition from a digital craving to a professional culinary reality. This tactile interaction, combined with premium sustainable materials and human-first imagery, transforms a standard delivery into a high-personality event that feels both personal and exclusive.