Sprouties ʻIke Waihoʻoluʻu Hōʻailona na Studio Matte

ʻO Sprouties ʻIke Waihoʻoluʻu Hōʻailona na Studio Matte he mea lanakila hanohano loa o ka 2026 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Hoʻolaha, Kūʻai Aku a me Kamaʻilio.

KeleaweHoʻolaha· 2026

Sprouties ʻIke Waihoʻoluʻu Hōʻailona

na Studio Matte

Mea Kūʻai: Studio Matte

Mea Lanakila A' Design Award Keleawe ma ka Māhele Hoʻolaha

7,835

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181183

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Sprouties ʻIke Waihoʻoluʻu Hōʻailona

He ʻōuka mauʻu pōpoki mai ka mahiʻai a i ka pōpoki ʻo Sprouties, aia iā ia ke ʻano hoʻouna e pili nui ana i ka mānoanoa o ka meaʻai a me ka ʻike laulā o ke kaulahao lako. ʻO ia ka ʻōuka mua e hāʻawi i ka mauʻu pōpoki hou, ʻono maikaʻi ma ka Uae. Me ka neʻe ʻana mai loko o nā ʻōlelo maʻa mau o ka ʻoihana holoholona laka, hoʻohana ka ʻike kiʻi i kekahi manaʻo Waiwai Kūlohelohe, e hui pū ana i nā ʻōmaʻomaʻo hohonu me nā kalimapaka maikaʻi me kahi kinona hōʻailona i hana ʻia. Ua hūnā ʻia kekahi kiʻi pōpoki ma loko o ka hua ʻo i. ʻO ka waihona nui o ka papahana, ʻo ia kāna wahī ʻeke pālua: he ʻeke hoʻonaʻauao i puka ʻia i loli i kekahi mea kaulike maʻalahi no nā loko hale hou i ka wā i wehe ʻia ai ka ʻeke.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Sprouties ʻIke Waihoʻoluʻu Hōʻailona i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Sprouties ʻIke Waihoʻoluʻu Hōʻailona he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Sprouties ʻIke Waihoʻoluʻu Hōʻailona i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Sprouties is the UAE's first farm-to-cat hydroponic wellness system, delivering live, nutritious greens directly to consumers. It solves the problem of moldy, stagnant retail pet grass by offering fresh, specialized formulas. The identity features a Natural Luxury aesthetic with a custom logotype and a thoughtful packaging system. This innovative structure uses a perforated sleeve that transforms into a minimalist home decorative element, hiding the soil and tray.
Nā Ana a me ka Hoʻopili: Boxes are 17.2 x 12.3 x 21 cm.
Recyclable cardstock.
Pantone print system
Nā Lepili: pet, cat, wellness, premium, natural, feline, grass
ʻEnehana Hana: The design followed a Diverge and Converge methodology. During the Diverge phase, we prototyped various structural shapes to accommodate hydroponic growth and feline interaction. In the Converge phase, we utilized Adobe Illustrator for bespoke icon development. Recyclable cardstock was selected for the outer sleeve. The Functional Branding air holes were precision die cut into the brand’s cat head icon, balancing technical ventilation needs with visual identity.
Pilikia Hoʻolālā: The primary challenge was designing a living package that must remain in a consumer's home for over 14 days. Creating a structure that provides root ventilation (air holes) without compromising the premium feel was a technical hurdle. We overcame this by integrating the brand's cat icon into the functional die-cuts. Another challenge was the sensitive branding balance, ensuring the brand was recognizable during unboxing while remaining subtle enough to act as a decorative rather than commercial object, once the top sleeve is removed.
Noiʻi: Type: Market Gap and User Experience Research. Objectives: To eliminate mold risks in commercial pet grass. Methodology: Supply chain analysis and veterinary collaboration. Tools: Prototyping and shelf-life testing. Participants: Feline caregivers and veterinary specialists in the UAE. Results: Identified that traditional retail storage leads to nutrient depletion. Insights: High-tier consumers prefer "quiet" branding that integrates with home decor. Impact: Created a new direct-to-consumer category that prioritizes freshness as a non-negotiable health benefit.
Hoʻoulu Manaʻo: The project was inspired by the broken supply chain of the pet wellness market in the UAE, where stagnant shelf life compromised product safety. The visual language was inspired by the Natural Luxury concept, moving away from loud, primary-colored pet tropes toward a sophisticated palette that mirrors modern interior design. The core inspiration was the feline ritual: the quiet, instinctive joy a cat finds in nature, translated into a convenient, urban-friendly "unboxing" experience.
Ka Lōʻihi o ka Papahana: 6 months, France and UAE
Kaʻina Hana: The user journey begins with a farm-to-door delivery of a sealed, living product. To activate the experience, a perforated strip is pulled to remove the top protective sleeve. This reveals the vibrant, pre-grown greens while leaving the lower base intact as a permanent decorative sleeve that conceals the internal tray. This two-part system ensures that the "messy" elements of hydroponic growth remain hidden, allowing the product to function as a clean, minimalist guest in the home for its 14-day lifespan.
Nā Lālā Hui: Creative Direction, Branding and Packaging Design: Cansu Dagbagli Ferreira
Icon Design: Didem Dagbagli
Motion Design: Murat Kaan Ozturk