Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana na Tomohiro Kaji

ʻO Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana na Tomohiro Kaji he mea lanakila hanohano loa o ka 2026 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele.

KalaPūnaewele· 2026

Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana

na Tomohiro Kaji

Mea Kūʻai: Kadowakamatsu Inc

Mea Lanakila A' Design Award Kala ma ka Māhele Pūnaewele

34,855

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #181494

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana

Kikokikona Puke: Ke hoʻomaopopo hou nei ka Pūnaewele Pāʻoihana ʻo Kadowakamatsu i ke kamaʻilio ʻana no ka waiwai paʻa ma o ka hoʻonoho ʻana i ka waiwai paʻa ma ke ʻano he kahua moʻomeheu. Ma o ka hoʻohui ʻana i ke ʻano o ka ʻāpana kūloko, ka palapala ʻōlelo kūikawā, a me kahi ʻōnaehana pahu i mālama pono ʻia, ke hoʻololi nei ka hoʻolālā i kahi pūnaewele pāʻoihana i kahi kahua moʻolelo. Ke hōʻike nei ia i ka waiwai o ke kūlanakauhale ma waho aʻe o nā kumu hoʻolālā kumukūʻai ma o kahi ʻike mea hoʻohana kikoʻī a me ka hoʻoponopono ʻana, e hiki ai ke hele ma nā kuhikuhi he nui a me ka pili papa ʻana me ka kikokikona, ke kiʻi, a me nā papahana, e hoʻoponopono hou ana i ka ʻike ʻia ʻana o ka waiwai o ke kūlanakauhale.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Kadowakamatsu Hana Nui: Pūnaewele Pāʻoihana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The design challenges conventional real estate communication by replacing property-based value with cultural narratives.

It fuses philosophy, typography, and regional context into a unified narrative system. A custom typeface, editorial composition combining Japanese and Latin scripts, and a restrained grid structure support multidirectional interaction.

Unlike conventional corporate websites, the platform operates as a cultural and editorial system rather than a product-oriented interface. This approach redefines the role of corporate websites from informational platforms to cultural frameworks.

It positions the website as an act of authorship rather than representation.
Nā Ana a me ka Hoʻopili: Responsive web platform optimized for desktop and mobile devices. Custom JavaScript-based typographic motion was implemented for the introduction sequence.

A modular grid system based on proportional ratios structures the layout. A custom Latin WOFF font was developed for web use. Vertical and horizontal navigation systems are integrated. The platform operates on cloud-based infrastructure optimized for high-resolution imagery and stable performance.
Nā Lepili: Real Estate Branding, Cultural Infrastructure, Corporate Website, Custom Typeface, Editorial Typography, Urban Philosophy, Narrative Design, Interaction Design, Shonan, Digital Architecture
ʻEnehana Hana: The project was developed through a narrative-based branding methodology integrating historical research of Fujisawa City, archival study of Kadowakamatsu, and interviews with local stakeholders.

These insights informed the narrative structure. A custom typeface was designed from conceptual sketches to digital font production. The website was built using responsive front-end technologies, modular grid systems, and motion design enabling multidirectional interaction.
Pilikia Hoʻolālā: The primary challenge was translating an abstract corporate philosophy into a coherent digital experience.

Internally, it required defining the cultural role of a real estate company. Externally, it involved balancing editorial expression with usability and technical constraints.

Developing a custom typeface aligned across Japanese and Latin scripts while maintaining conceptual consistency was particularly complex.
Noiʻi: Type of Research: Qualitative design research.
Research Objectives: To redefine real estate communication through cultural positioning.
Methodology: Contextual analysis of the Shonan region and the real estate industry.
Data Collection and Tools: Field observation, stakeholder interviews, archival research, typographic prototyping.
Participants: Company stakeholders and regional collaborators.
Results: Established a clear narrative framework and ideological positioning.
Insights and Impacts: Demonstrated a critical alternative to price-based urban valuation.
Effect: Strengthened brand coherence and contributed to cultural discourse in real estate communication.
Hoʻoulu Manaʻo: The project originated from a critical observation that contemporary real estate practices define urban value primarily through pricing, often neglecting cultural identity.

This condition has contributed to the gradual homogenization of regional cities. Shonan, once a culturally distinctive area, is increasingly shaped by suburban expansion and economic standardization.

In response, Kadowakamatsu explores an alternative perspective by positioning real estate as a cultural construct.

This project questions whether cities should be valued by price or by culture.
It asserts that cultural context, not pricing, should define the identity of a city.
Ka Lōʻihi o ka Papahana: The project started in November 2023 in Kamakura, Japan, and was completed in September 2025. Research, concept development, typeface design, and digital production were conducted in the Kamakura and Shonan regions.
Kaʻina Hana: Users navigate both vertically and horizontally, creating a spatial browsing experience rather than a linear sequence.

The structure begins with a conceptual introduction, followed by projects, philosophy, and organizational information. Typography establishes hierarchy, while spacing introduces rhythm and pause.

The interaction encourages interpretation rather than consumption. The experience prioritizes perception over efficiency.
Nā Lālā Hui: Creative Director: Tomohiro Kaji
Copy Writer: Tomohiro Kaji, Yusuke Matsuda
Web Designer: Tomohiro Kaji
Engineer: Tomoya Akai
Nā Kuleana Kiʻi: Illustrator: Chalkboy, Chunco HARAWATA, Photographer: Taisuke Yokoyama