Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka by Acorde & Co.

Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka by Acorde & Co. is a highly esteemed winner of the very prestigious 2026 A' Design Award Keleawe in Hoʻolālā Waiwai Moʻomeheu a me ʻOihana Moʻomeheu Competition Category.

KeleaweWaiwai Moʻomeheu· 2026

Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka

by Acorde & Co.

Client: Acorde & Co.

A' Design Award Keleawe Winner in Waiwai Moʻomeheu Category

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Verified Award Winner

Verify Award Status for #182560

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka

ʻO Elogio de la Sombra de Buenos Aires he hōʻikeʻike i hoʻolālā ʻia no kahi kikoʻī a me kahi hōʻailona kūʻike maka i hana ʻia no ke Centro Cultural Borges. Hōʻike ka hōʻikeʻike i ʻumikūmālua mau kiʻi liʻiliʻi o ka nohona o kēlā me kēia lā ma ke kaona o Buenos Aires, i hoʻoulu ʻia e kekahi mele na Jorge Luis Borges. Hoʻokomo ʻia nā ʻoki pepa i loko o nā pahu pōʻai i hou ʻia me nā puka liʻiliʻi loa e hoʻomālamalama iā lākou a e hoʻolele i ko lākou mau aka. Noho ka hana hoʻonoho i ʻelima mau pukaaniani hale kūʻai. Ua hoʻohuli kikohoʻe ʻia nā hōʻailona kākau lima mai ka waihona o ke keʻena no nā poʻo inoa, nā lepili, a me nā mea paʻi. Hiki ke kipa i kahi pūnaewele liʻiliʻi launa pū ma o kekahi pāʻālua ma nā pukaaniani.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Elogio de la Sombra de Buenos Aires Hoʻolālā Hōʻikeʻike, Hōʻailona Kūʻike Maka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The creation of a sensitive and minimalist artwork and design, emphasizing the installation's presence in the space, under the noise and visual pollution conditions typical of the downtown area, and especially the entrance areas to the Galerias Pacifico shopping center, where the Centro Cultural Borges is located.
Dimensions & Packaging: 1. Layout of the art installation in five shop windows in a public space.
a. Implementation of institutional identity elements.
b. Implementation of the identity developed for the exhibition.
c. Monitoring and control during the installation of the artwork.

2. Communication.
a. Pre-opening.
i. Invitations and digital content for social media.
ii. Posters and brochures for the cultural center's programming.
iii. Promotional stationery.

b. Opening and promotion.
i. Flyers and digital content for social media.
ii. Interactive microsite linked to the shop windows.
Tags: Cultural Heritage, Culture, World Literature, Jorge Luis Borges, Buenos Aires, Artistic Space, Artwork, Exhibition, Identity, Design
Production Technology: These scenes are made from paper cutouts inside micro-perforated cylindrical capsules which illuminates them by projecting their shadows.

The project included graphic production and the preparation of original artwork, the creation of layouts, maps, and assembly diagrams, and the installation of graphic works for application by the various teams.
It also involved the reinterpretation, digitization, and implementation of calligraphic symbols obtained from the institutional archive for the composition of labels, titles, curatorial texts, and promotional materials for the exhibition. Finally, it included the design and layout of promotional materials and public and institutional outreach materials for the exhibition.
Design Challenge: The main challenge was to carefully consider the visual attributes in relation to the work and imagery of Jorge Luis Borges, and more specifically, his poetry connected to the city.
Research: In the context of the Centro Cultural Borges new season during the first quarter of 2024, the site-specific exhibition "Elogio de la Sombra de Buenos Aires" was programmed in the historic center of Buenos Aires. The exhibition consists of twelve miniature models of typical scenes and daily life in downtown Buenos Aires.

The initial stage of the project involved research into the cultural center's heritage collection, which includes numerous documents and manuscripts by the author. Based on these, a digitization process was developed for his personal handwriting, as well as for various stationery items and historical documents.

Furthermore, to create the required series of architectural pieces, measurements and spatial details of the facilities were surveyed. These facilities share space with the Galerias Pacifico shopping center, including the large glass-fronted galleries facing the street at the intersection of San Martin and Viamonte streets. It is also significant that the landscape in which these galleries are situated during peak hours is filled with heavy traffic and activity, constituting the typical metropolitan and cosmopolitan scene characteristic of one of the city's busiest tourist areas.
Inspiration: The exhibition is a catalog of everyday scenes, similar to those described by Jorge Luis Borges in the poem "Buenos Aires" (Elogio de la Sombra, Emece, 1969). These aspects, along with others such as the author's manuscripts and the downtown Buenos Aires scene, influenced the formal and conceptual decisions of the graphic system.
Project Duration: The project was carried out in Ciudad Autonoma de Buenos Aires between January and April 2024 and was exhibited at the Centro Cultural Borges until June 2024.
Operation Flow: The project focuses on the windows of the Centro Cultural Borges, where the installation is located. It aims to capture the attention of passersby in downtown Buenos Aires, visually narrating a poem by Jorge Luis Borges through the contrast with the city. The installation is complemented by an interactive microsite, accessible via QR code integrated into the windows. On this site, visitors can learn about the project and create their own interpretations of the Buenos Aires landscape, much like Borges in his eponymous poem.
For the physical component, a series of institutional and promotional materials (including invitations, posters, and fanzines) and specific furniture were developed, all sharing the same spirit and visual key.
Patents: Copyrights belong to Acorde & Co., 2026
Team Members: Acorde & Co.
Image Credits: Image #1: Creator Acorde & Co., Elogio: essence, 2024.
Image #2: Creator Acorde & Co., Elogio: location, 2024.
Image #3: Creator Acorde & Co., Elogio: details, 2024.
Image #4: Creator Acorde & Co., Elogio: visitors, 2024.
Image #5: Creator Acorde & Co., Elogio: craftsmanship, 2024.