Eyesbound Pūnaewele Waihona Hana by Julia Hell

Eyesbound Pūnaewele Waihona Hana by Julia Hell is a highly esteemed winner of the very prestigious 2016 A' Design Award Kala in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

KalaPūnaewele· 2016

Eyesbound Pūnaewele Waihona Hana

by Julia Hell

Client: Eyesbound

A' Design Award Kala Winner in Pūnaewele Category

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Verified Award Winner

Verify Award Status for #45698

Komo Papa Kali Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesbound Pūnaewele Waihona Hana

He pūnaewele waihona hana ʻo Eyesbound i hoʻolālāʻia no kekahi mea paʻi kiʻi. ʻO nā kiʻi piha pale ka mea nui o kēlā me kēia ʻaoʻao. Ua mālama ʻia nā mea alahele ma ke ʻano maʻalahi a hiki ke hūnā ʻia, i ʻole e uhi ʻia nā kiʻi paʻi. Hōʻike ʻia hoʻi ka logo palapala hōʻailona ma ke ʻano pale piha, kahi e liʻiliʻi ai a lilo i mea ʻike ʻole ʻia (transparent). ʻO ka ʻeleʻele a me ka keʻokeʻo wale nō ka mea i hoʻohana ʻia, mai ka logo a hiki i nā papa hope a me ka palapala hōʻailona, i mau ai ka nānā nui ʻana ma nā kiʻi. Hiki i ka pūnaewele nei ke hoʻololi e like me ka nui o ka pale hōʻike (responsive), a hiki ke hoʻohana ʻia me ka ʻiole kamepiula (mouse) a i ʻole nā kī pila (arrow keys).

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Eyesbound Pūnaewele Waihona Hana i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Eyesbound Pūnaewele Waihona Hana he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Eyesbound Pūnaewele Waihona Hana e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design focuses on the strong imagery of the photographer and emphasizes this by using full screen images as a main detail. The navigation elements are kept simple and it is possible to hide them, so the images will not be covered by them. The typographic logo is displayed in full screen mode as well but scales down and transparentizes. In order to set the focus on the images, the only used colors are black and white.
Dimensions & Packaging: Responsive web page with always-fullscreen imagery and fullscreen mode in supported browsers.
Tags: Clean, Easy-to-use, Photography, Simple, Website, Web Design, Portfolio
Production Technology: The web design was created in Adobe Photoshop, Realization Tools: Drupal 7, CSS 3, HTML 5, jQuery
Design Challenge: The challenge was to find a way to display photography online in a new and unseen way. To do so I needed the full screen mode. The technical realization happened to be difficult, since the website is responsive. It does not work on every browser, older browsers do not support the fullscreen mode.
Research: I browsed several photographers portfolio websites, both, of famous and not yet discovered photographers and filtered design and layout wise for similarities and differences. Many portfolio pages do not have full screen options. I started to focus on the works. My client does not use his own name to publish his photos, we created sort of a brand for the photos. Then I started to look at fashion, furniture and lifestyle brands. They all put the emphasis on the product. In our case the photography becomes the product, at least presentation wise.
Inspiration: The main inspiration came through the photographers imagery. He focuses on architecture and nature motifs with a unique point of view. In preparation for the design, I had a look at several portfolio websites to get a best practice overview. I realized, that the information about the photographer often seems more important than the images. So I focused on the images as a key element.
Project Duration: The project started in May 2014 in Berlin and went live in August 2014. Since then minor iterations are still in progress to present day.
Operation Flow: The website can be operated by mouse and keyboard, using arrow keys inside modern browsers. The navigation structure is kept simple, without too many sub pages to the flow flat and the user interested.
Image Credits: Image #1: Photographer: Jannis Hell, Zirkuszelt, 2014.
Image #2: Photographer: Jannis Hell, Ibsens Hotel, 2014.
Image #3: Photographer: Jannis Hell, Shuttered, 2013.
Image #4: Photographer: Jannis Hell, Trockenraum, 2013.