SugarLady Ladies Brand Pop-up Store Hoʻolālā ʻO Loko no ka Hale Kūʻai Popup by Prism Design is a highly esteemed winner of the very prestigious 2017 A' Design Award Kala in Hoʻolālā Loko Hale a me Hōʻike Competition Category.
KalaLoko Hale· 2017
SugarLady Ladies Brand Pop-up Store Hoʻolālā ʻO Loko no ka Hale Kūʻai Popup
by Prism Design
Client: Prism Design
A' Design Award Kala Winner in Loko Hale Category
Verified Award Winner
Verify Award Status for #50897The Design
About SugarLady Ladies Brand Pop-up Store Hoʻolālā ʻO Loko no ka Hale Kūʻai Popup
ʻO SugarLady kahi hoʻolālā ʻo loko no kahi hale kūʻai popup i hana ʻia no kahi hōʻailona lole wahine ma Shanghai, Kina. Hoʻohana ʻia ke ʻano kiʻi kōpaʻa kō ma ke ʻano kumu nui, e hoʻopili ana i ka hoʻolālā ʻo loko me ka inoa o ka hōʻailona. Kūkulu ʻia kēlā me kēia keʻena hōʻike mai kahi anuʻu kila i uhi ʻia me kahi ʻāpana nailona ʻoihana. Hoʻomālamalama ʻia nā keʻena mai loko mai e nā pale LED o 600 a me 600 mīkalima, no laila e ʻōpuʻu mālie ana kēlā me kēia hui. Maʻalahi a māmā nō nā keʻena, no laila hiki ke hui ʻia, hoʻoneʻe ʻia, a hui hou ʻia i nā ʻano hoʻonohonoho he nui. ʻO ka ʻāina holoʻokoʻa he 6 a me 10 mika, a hoʻokomo ʻia kekahi keʻena hoʻāʻo lole.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā SugarLady Ladies Brand Pop-up Store Hoʻolālā ʻO Loko no ka Hale Kūʻai Popup i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā SugarLady Ladies Brand Pop-up Store Hoʻolālā ʻO Loko no ka Hale Kūʻai Popup he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā SugarLady Ladies Brand Pop-up Store Hoʻolālā ʻO Loko no ka Hale Kūʻai Popup e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This design is a pop up design. We used the simplest material and technology to built it. The most unique features of this design must be the inner connection between the design itself and the concept of the brand.
- Dimensions & Packaging
- The total area is 6000mm*10000mm. Fitting room:2000mm*2000mm*2400mm. Display cells: 650mm*850mm*2350mm, 650mm*850mm*2200mm, 750mm*1200mm*2200mm, 750mm*950mm*2000mm.
- Tags
- Sugar, Woman cloth
- Production Technology
- The illustration were coming from 600mm*600mm LED panel.
The cover coat was made by industrial nylon sheet, which could save more budgets as well as providing better illustration effects. - Design Challenge
- As a pop store, we need to made our design simplified enough to be constructed and removed. At the same time, there's not enough light for the exhibition, so additional light design was required. So we made several cells, each was just made by steel bones and industrial nylon sheet surface, each to build and move. Also, we put light in it to make it glowing from inside.
- Research
- The most important part for this design is the understanding of the brand culture. We thought deeply of the meaning of Sugar Lady and then came up with the sugar crystal idea.
- Inspiration
- The name of the brand is Sugar Lady. We extracted Sugar as our key elements. By observing sugar crystal, we came up with the idea of using steel and canvas as a metaphor of charming women. Time gave them strength. However, inside their heart they were still as sweet and beauty as they always are.
- Project Duration
- The project was built on 15th August 2016, in ShangHai, China. The exhibition lasted for two weeks.
- Operation Flow
- The key point of this design is changeable, which means all the cells of those sugar crystal can be re-combined and moved all around, just depends on how the users would like to arrange them.
- Team Members
- Designer name:TOMOHIRO KATSUKI
Designer name:MASANORI KOBAYASHI - Image Credits
- Photographer:MAKOTO ADACHI
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
