Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui by Giovanni Murgia - Redfish Adv

Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui by Giovanni Murgia - Redfish Adv is a highly esteemed winner of the very prestigious 2017 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2017

Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui

by Giovanni Murgia - Redfish Adv

Client: Vinicola Cherchi

A' Design Award Kala Winner in ʻUhi Category

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Colors

The Design

About Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui

No kahi mea inu kahiko ma Sardinia, mai ka makahiki 1970, ua hoʻolālā ʻia ia i ka hoʻomaha ʻana o nā hōʻailona no ka laina ʻoina Classics. ʻO ka noi ʻana o nā ʻāpana inoa hou e makemake e mālama i ka pilina me ka moʻomeheu e hahai ana ka ʻoihana. ʻAʻole like me nā kāpili i hala iho nei i hana ia e hāʻawi i kahi pale o ka nani e hele pono me ka kiʻekiʻe o nā waina. No ka mea e hana pū nā kāpili me ka hana Braille e lawe mai nei i ka nani a me ke ʻano me ke kaupaona ʻana. Kuhi ʻia ka hulu pua i ka kikoʻī kiʻi kiʻi o kahi ʻano o ka hale pule o Santa Croce ma Usini, ʻo ia hoʻi ka inoa ʻoihana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Vinicola Cherchi ʻo Ka Lole Hōʻailona ʻili Kukui e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a unique wine label design for a sardinian cellar. Clean, minimal and innovative label it has a different design from others wines in Sardinia (Italy)
Dimensions & Packaging: Labels have dimension 120mm width and 86mm height, printing on an uncoated, matt, woodfree printing paper with felt marked textured surface. The printing is with gold foil for logo and horizontal line, braille embossing ink for floreal sketch.
Tags: wine, labels,
Production Technology: For these labels we used a very fine natural paper texture with a warm and pleasant to the touch. The label is enhanced by the use of Braille in a little invasive way
Design Challenge: The creative challenge was to transfer the corporate values in new labels without losing the link with the history and tradition of the territory.
He tried to find the elements of continuity with the old labels, but creating a completely new design and minimal.
The church has become an integral part of the company logo, the name of the wines has taken the position and color of old labels. At the center of the floral pattern it incorporates a detail of church reworked and adapted for the specific use.
Inspiration: The inspiration for this label design is originated by graphics of a floral element that adorns the wooden pulpit of the Holy Cross Church, a symbol of the country and central element of the company logo. This graphic characterizes all labels but remains non-invasive compared to the other elements of the labels because realized with Braille technique.
Project Duration: Project started in December 2015 and finished in April 2016 in Olmedo (SS)
Team Members: Art Director: Giovanni Murgia
Image Credits: Image #1: Photographer Diego Attene
Optional Image #1: Photographer Diego Attene
Optional Image #2: Photographer Diego Attene
Optional Image #3: Photographer Diego Attene
Optional Image #4: Photographer Diego Attene