Destination Paris Bercy Hōʻailona ʻOihana by Fanny De Bray

Destination Paris Bercy Hōʻailona ʻOihana by Fanny De Bray is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2020

Destination Paris Bercy Hōʻailona ʻOihana

by Fanny De Bray

Client: Made For You

A' Design Award Hao Winner in Kiʻi Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Destination Paris Bercy Hōʻailona ʻOihana

He ʻano hōʻailona i hana ʻia no kahi wahi hanana ma Paris ʻo Destination Paris Bercy. Hōʻike ke ʻano hōʻailona i ka ʻāina ʻo Paris Bercy ma ke ʻano he wahi hiki i nā ʻoihana a me ka lehulehu ke mālama i nā hanana. Loaʻa ke kumumanaʻo mai nā puke moʻolelo huakaʻi a me nā kāleka leka lā hoʻomaha. Hoʻopaʻi ʻia ka logo e like me kahi hōʻailona palapala kau inoa hele, a hana ʻo ia ma ke ʻano he lepili kuleana maikaʻi. Hōʻike ʻia kēlā me kēia hoa hana ma o kahi logo i ke ʻano hōʻailona kau inoa, e hana ana i hōʻailona hoʻokahi e hui pū ai i nā ʻike kūikawā like ʻole. Hoʻomanaʻo ka palena uliuli, keʻokeʻo, a ʻulaʻula i nā ʻeke leka lewa kahiko a me ke ʻano nani Farani. Hoʻohana ʻia ke ʻano hōʻailona ma kahi kāleka ʻoihana, kahi puke liʻiliʻi, a me kahi pūnaewele.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Destination Paris Bercy Hōʻailona ʻOihana i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Destination Paris Bercy Hōʻailona ʻOihana he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Destination Paris Bercy Hōʻailona ʻOihana no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Made for you worked with a team of event and meeting experts on their new project: offer professionals and a wider public a unique and memorable place to host their events. Through a new visual identity and a website, Made for you packaged Paris Bercy area as a destination where everyday is an event. Destination Paris Bercy is not only a place to host events, a hub of services and a responsive space that can welcome tailor made projects; it is the place where work meets life. Made for you found its tone of voice in travel diaries to create a travel guide to Paris Bercy and its visual references in holiday postcards to create a correspondence with the public. The logo, printed just like a passport stamp, is a label of quality, clear and dynamic just like the actors of Destination Paris Bercy. They are each represented by their logo in a stamp shape, creating a single signature identity to unify their diverse expertise. The typical French postcard blue white and red Marie-Louise is a reminder of the made in France quality and charm of the place. Made for you is making sure every communication point such as the brochure, newsletter, blog, website and manifesto are sending a unique message the world over: come discover Destination Paris Bercy.
Dimensions & Packaging: Business card : 85 X 55 mm
booklet : A4
Tags: event, business, graphic design, paris
Production Technology: Logo
Business card
booklet
Web site
Inspiration: The idea is to take a Marie-louise inspired by the old aerial envelopes which is a symbol recognizable by foreigners and provincials.
Project Duration: Le projet a démarré en mai 2016 après avoir remporté l'appel d'offre. Le site a été lancé fin 2017. Puis en 2018, il y a eu la plaquette puis la vidéo.
Team Members: Fanny de Bray (Creative director)
Louise Lecarpentier (Copywriter)
Damien Virot (Web developer)
Image Credits: Photographe : Maxime Huriez