Keleawe ʻUhi · 2015
Lithuanian Vodka Gold Hoʻolālā Pūʻolo Woka
- A' Design Award Keleawe 2015 in ʻUhi
- CLIENT: Stumbras
- Estimated Number of Design Views: 23,852
- Verification code A55CCDFFD1 · Verify this award
Colors
About Lithuanian Vodka Gold Hoʻolālā Pūʻolo Woka
ʻO ka maʻemaʻe a me ka moʻakāka nā hiʻohiʻona nui e hōʻike ana i ka maikaʻi o ka woka. Pono e hoʻokoʻikoʻi ʻia lāua i ka hoʻololi hou ʻana i ka Woka Gula Lituania – ke alakaʻi o ka mākeke woka ma Lituania. I ka manawa like, ua hoʻokomo ʻia kekahi mau hiʻohiʻona o ka hoʻomaʻamaʻa lehulehu – ua koi ka inoa ʻo Woka Lituania iā ia koho. Ua hoʻololi ʻia nā kumu kuʻuna lehulehu oiaʻiʻo i kahi hoʻonohonoho hou a maʻalahi. I ka wā i wāwahi ʻia ai ka nui o ka lepili kahiko e hana i kahi hoʻonani māmā a pukapuka, ua ʻālohilohi aʻe ka gula ma ke ʻano hiʻohiʻona loa aʻe.
About the A' Design Award Keleawe
Ua lanakila ka hoʻolālā Lithuanian Vodka Gold Hoʻolālā Pūʻolo Woka i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Lithuanian Vodka Gold Hoʻolālā Pūʻolo Woka he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Lithuanian Vodka Gold Hoʻolālā Pūʻolo Woka i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.
Press Kit
- Unique Properties
- Purity and clarity, the main properties that reflect a vodka's quality, were emphasized while rebranding Lithuanian Vodka Gold - the vodka market leader in Lithuania. At the same time some features of national identity were introduced to communicate the Lithuanian Vodka name itself. Authentic ethnic motives transformed into a new uncluttered composition. Once the massiveness of the old label was destroyed to create a light, perforated decor, the gold began to shine in a much more elegant manner.
- Dimensions & Packaging
- Capacity: 700 ml. Dimensions: 72 (w) x 295 (h) mm.
- Tags
- Lithuanian, vodka, gold, transparent, ethnographic, modern, design, Stumbras, Studija Creata
- Production Technology
- Glass bottle, transparent label and flexographic print.
- Design Challenge
- Besides the advantages they give, transparent labels create some obstacles: foil looks plane, embossing is impossible, tiny elements on transparent background might be less visible on the market shelves. Numerous proof prints were done, varying lacquer components and different foils, to achieve expressive and prosperous result.
- Research
- Lithuanian Vodka is the most popular vodka brand in the country, therefore consumers were highly addicted to the former look of the product. As the label was to be changed significantly, to retain recognition of the product certain links to the previous design had to be found. The former shield-shaped label was split into several repetitive elements reminiscent of the same shape. Perforated decor destroyed the massiveness of large foil area, meanwhile the scattered reflections make the label not less golden.
- Inspiration
- The infinite treasury of Lithuanian national heritage.
Sun beams playing on the drops after the rain.
Wide gamut of delicate golden undertones. - Project Duration
- "Lithuanian vodka Gold" was updated in 2014.
- Operation Flow
- Pure and clear label design communicates the same properties of the product.
- Image Credits
- Edgaras Marozas
